Wurth’s goal was to digitize processes for improved on-site search and shopping experience
The Wurth Group is a leading global company in the development, production and sales of installation and fastening materials. The company is part of a network that spans over 80 countries with more than 2,700 branches worldwide.
Wurth Lietuva entered the market without using an e-commerce solution. The company’s goal was to digitize part of the processes to create a better shopping experience for their new and existing B2B customers.
With a large product catalog including 16,000 active and 10,000 displayable items, the company needed an efficient solution to manage search and product discovery and enhance the overall performance of its online store.
Solution
LupaSearch played a pivotal role in addressing these challenges by implementing several solutions:
Made product discovery easy despite the large catalog and wide diversity of products
Despite the extensive catalog, LupaSearch significantly improved search performance by integrating advanced search capabilities, making it easier for customers to find products quickly.
This solution was further developed using the Sylius e-commerce framework built on PHP Symfony, alongside a Kubernetes infrastructure, ensuring the site could support advanced e-commerce functionalities.
A very rare type of search was successfully implemented
Wurth’s business model is targeted at the B2B segment. All purchases can be made only by logged-in business users. They search products by variant code which is similar to “XXXX YYY ZZ”. LupaSearch implemented a customized search feature, allowing users to search by variant code, a capability not commonly offered by other providers.
New search features were added for increased accuracy
The online shop lacked accurate search results, which meant missed opportunities for the company and a frustrating shopping experience for the customers. Implementing autosuggestion and autocomplete features adapted to the Lithuanian language enhanced the accuracy of search results.
Wurth Lietuva observed a 40% decrease in the no result rate, translating to more successful searches and a smooth shopping experience for customers.
Conclusion
Wurth Lietuva’s digital transformation, facilitated by LupaSearch, significantly improved its e-commerce capabilities and market position. By integrating advanced search features, Wurth Lietuva transformed its online store into a highly efficient, user-friendly platform.
The project’s success is marked by the implementation of specialized B2B e-commerce search functionalities and a substantial decrease in unsuccessful search attempts, ultimately enhancing the overall customer experience.
What our client says
