LupaSearch AI-powered search solution led to higher conversion rates and improved customer satisfaction
"LupaSearch has solved Shipzee's search problems with the shopping area. Our users can finally use an intuitive search. The search integration was smooth, and the LupaSearch team is always there for us"
Increase in average order value
Shipzee is a shopping platform allowing European users to purchase goods from many US stores without worrying about technical work, import taxes, and documents.
Shipzee's hands-on experience in brokering ensures low prices, high product quality, and fast delivery to Europe.
- Search in three different languages
- High volume data traffic
- A large variety of sales channels and stores
Over the last few years, Shipzee has noticed some critical website aspects that limited its relevance to end users and restricted improvement and expansion.
Shipzee team needed an on-site solution to supercharge their search, increase product discovery, and boost conversion rates.
One of the main problems was the language aspect. Since Shipzee delivers all products from the US, the product titles and descriptions are written in English.
The English-based search became an obstacle for many European countries with native languages. For instance, Lithuanian users mainly search for products in the Lithuanian language.
LupaSearch task was to ensure that search results would display relevant products regardless of search language (English, Russian, or Lithuanian).
Shipzee’s hands-on experience in brokering ensures low prices, high product quality, and fast delivery to Europe.
LupaSearch allows to easily specify the product search fields, i. e., where to run the search: product title only, descriptions, categories, etc.
Therefore, we have implemented this functionality by running a search on product categories (described in product fields) in different languages.
If the search could not find the exact word or its direct translation in the product field, we have added search synonyms for frequently used phrases.
Now users can search for products in three languages - English, Lithuanian, and Russian - and receive highly accurate search results.
Apart from synonyms for the most frequently used phrases, we have also integrated an autocomplete suggestions functionality.
We have added synonyms created by the store administrator. These synonyms are now used to autocomplete users’ search terms.
This way, the search does two tasks simultaneously - automatically suggests a complete word and offers a more relevant synonym.
This drastically speeded up the search, improved search relevance for the end user, and provided a better user experience.
LupaSearch allows to easily specify the product search fields, i. e., where to run the search: product title only, descriptions, categories, etc.
Therefore, we have implemented this functionality by running a search on product categories (described in product fields) in different languages.
If the search could not find the exact word or its direct translation in the product field, we have added search synonyms for frequently used phrases.
Now users can search for products in three languages - English, Lithuanian, and Russian - and receive highly accurate search results.
The implementation of automatically generated search suggestions now allows Shipzee to return the most relevant products that best match the user’s search query.
When installing e-commerce search, some improvements were also made to the e-shop. These significant improvements contributed to the increase in sales.
This update translated into a sharp search conversion rate increase compared with the previous Shipzee search.
With such a custom-tailored search integration, Shipzee can provide a better search experience for their customers, increase their satisfaction, and therefore expand their revenue fast and sustainably.
