European beauty retailer with a wide selection of perfumes, skincare, and cosmetics.
With three online shops douglas.lt, douglas.lv, douglas.ee, complementing their extensive network of physical stores, Douglas required a robust and flexible search solution to enhance their omnichannel strategy and improve customer satisfaction.

The client
Solutions
LupaSearch offered a comprehensive suite of solutions to address Douglas' challenges, focusing on flexibility, customization, and compliance.
Enhanced merchandising with custom brand visibility
LupaSearch has greatly improved Douglas' search capabilities and merchandising efforts by providing custom brand visibility. This ensures that particular brands are consistently showcased separately in search results, enhancing the overall shopping experience for customers looking for specific brands. The tailored visibility not only increases customer satisfaction and brand loyalty but also optimizes Douglas' merchandising strategy.
Compliance with the Omnibus Directive
Douglas needed a solution to mark boosted products in search results, complying with the EU's Omnibus Directive for e-commerce. The Omnibus Directive mandates transparency in boosted search results. LupaSearch has implemented a user-friendly system for labeling and showcasing boosted products, ensuring transparency and building trust.
Attribute customization
Douglas needed to add specific attributes, such as product color, to their search functionality. LupaSearch enabled this feature, allowing customers to search for products based on color, As a result, the search experience was significantly improved as customers could find exactly what they were looking for.
Internal Product ID Search
Another requirement for Douglas was the ability for internal staff to search by internal product IDs that were not visible to eshop visitors. LupaSearch's system accommodated this need by enabling searches based on these internal IDs, and streamlining processes for internal employees and personnel in physical stores. This feature helps improve efficiency and accuracy in inventory management and customer support.
Flexibility and custom rules
LupaSearch has greatly enhanced the accuracy and relevance of search results with its advanced search intelligence capabilities. By analyzing customer behavior and search patterns, LupaSearch continuously improves its search algorithms, resulting in increased customer satisfaction. This improvement allows customers to find products faster and more efficiently, reducing frustration and enhancing their overall shopping experience.
Aside from finding the most relevant products for them, the blog display was also helpful as it keeps the shoppers engaged, informed and it reinforces the brand identity.
What our client says
Customer support is perfect. LupaSearch team reacts fast, supports every business decision and tries to improve the platform to be able to fulfill clients needs. Flexible, attentive and open-minded support team - was one of the reasons why we chose this partnership.
Simple, easy to use dashboard lets you be more involved, analyze results and do desired changes here and now. All processes are oriented to the main goal - perfect user experience and ability to match search queries with expected results.

Conclusion
LupaSearch's search solution has proven invaluable for Douglas, meeting their specific requirements. By effectively addressing challenges such as search flexibility, attribute customization, internal product ID search, and compliance with the Omnibus Directive, LupaSearch has significantly improved both Douglas' internal operations and customer satisfaction.
Douglas continues to benefit from LupaSearch's robust capabilities, reinforcing its position as one of Europe's leading cosmetics and perfume retail chains. As Douglas evolves, LupaSearch will remain a critical partner in their journey towards providing an exceptional customer experience.