The results
Less manual work - automated catalog updates saved the team time by keeping prices and stock always accurate.
304 %
Search conversion
growth
growth
14 %
Average order
value growth
value growth
3x
Fewer zero
results
results
Who is our client?
Bags&More is a leading omnichannel retailer of handbags, backpacks, suitcases, wallets, and accessories in the Baltics. With 14 physical stores in Lithuania, several in Latvia, and a fast-growing online channel, the brand offers both everyday fashion and premium international labels like Rains, Fjällräven, Picard, and Delsey. Their wide and dynamic assortment makes ecommerce search a critical part of delivering a smooth shopping experience and driving sales.
About integration
Industry
Fashion
Monthly traffic
50k visits
Platform
PrestaShop
Migration from
PrestaShop extension
3 Domains
bagsandmore.lt
bagsandmore.lv
bagsandmore.ee
Key challenges
Zero results frustration
Many searches returned nothing, leaving customers without options and the business without sales.
Outdated catalog
Slow catalog updates meant that stock levels and prices often didn't match reality.
Wrong product variants
Searching for “red handbag” could display a black bag in the results, with the red option only available after clicking into the product page. This broke the shopping flow and frustrated customers.
Poor browsing experience
Without filters in search results, navigation was slow and often discouraging.
Solution
LupaSearch and Bags&More took a collaborative, agile approach to solve these issues. Key initiatives included:
AI-powered visual search
When a search would return zero results, visual search activates, showing relevant products based on images instead. This reduced zero-result searches by three times and improved the shopping experience.
Instant product updates
Frequent synchronization ensured prices and stock levels were always up to date, reducing manual admin work.
Variant-level precision
Shoppers saw the exact product they searched for; when typing “red handbag,” they actually saw a red handbag.
Dynamic filters
Smart, real-time filters are displayed on the search results page, making it easier for customers to refine their search and reach the checkout faster.
With LupaSearch, Bags&More transformed search from a weak spot into a growth driver.
By making product discovery faster, more accurate, and more engaging, the company not only
boosted sales but also improved the overall shopping experience.
Inga Mickevičienė
Sales & Marketing Specialist, Bags&More
Sales & Marketing Specialist, Bags&More
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