Maximising eCommerce Potential: Leveraging Site Search Intelligence with LupaSearch
This case study explores how LupaSearch collaborated with Audimas, the most popular active leisure and sportswear brand in Lithuania, to optimize its online shopping experience through enhanced search capabilities.
In the market landscape of eCommerce, providing an intuitive and efficient site search functionality is paramount for customer satisfaction and business success. This case study explores how LupaSearch collaborated with Audimas, the largest sportswear manufacturer in the Baltic States, to optimize its online shopping experience through enhanced search capabilities.
- To improve e-commerce search relevance;
- To find the right products despite typos and misspellings in search queries;
- To boost certain products for the company to sell more effectively.
Audimas needed an improved site search experience that aligned with their customers' expectations. They required a solution that could provide accurate and speedy search results, incorporate autocomplete and suggestions features, and rectify grammar errors, all adapted to the Lithuanian language.
LupaSearch integrated its innovative site search solution into Audimas' online shop, addressing their specific needs comprehensively. By leveraging advanced algorithms and linguistic analysis, LupaSearch ensured precise and swift search results while offering autocomplete, suggestion features, and grammar error corrections tailored to the Lithuanian language.
Another benefit after implementing LupaSearch was a notable increase in successful searches and a remarkable decrease in the no result rate by 30%. This led to a smoother customer experience and more sales opportunities for the company.
LupaSearch integrated one of its main solutions, search intelligence, empowering Audimas to monitor their eCommerce search analytics effectively.
Audimas recognized the huge potential of eCommerce search analytics as a strategic tool for understanding customer demand and optimizing product offerings. For instance, analyzing search queries revealed a high seasonal interest in "merino wool". This insight enabled Audimas to identify the peak periods of customer demand and subsequently consider expanding their merino wool collection, resulting in a more targeted and well-received product line.
Moreover, the regular analysis of LupaSearch's eCommerce search analytics during weekly meetings enabled Audimas to identify emerging demand trends promptly. For example, when Audimas observed a growing number of "no results" for the search query "swimsuit" in February, they swiftly added swimsuits to their assortment, leveraging evolving customer preferences.
The successful integration of LupaSearch into Audimas' online shop underscores the transformative power of advanced site search solutions in driving eCommerce success. By harnessing the insights provided by LupaSearch's eCommerce search analytics, Audimas gained invaluable insights into customer behavior, enabling informed decision-making and proactive response to market trends.
This case study exemplifies how strategic partnerships between innovative startups and industry leaders can yield tangible benefits and propel businesses toward sustained growth and competitiveness in the digital marketplace.
