After facing numerous typo issues, Assorti significantly improved search accuracy and product visibility.
“LupaSearch has provided a cost-effective and feature-rich search solution for our website. The LupaSearch team is very responsive, attentive, and efficient.”
Assorti result
Assorti is an e-commerce website specializing in gourmet, extremely high-quality food products, combining great taste and impeccable quality.
Assorti is a local business operating in Lithuania, Northern Europe. The company serves clients who value seamless user experience and expect top-class service and product quality.
- To improve e-commerce search relevance;
- To find the right products despite typos and misspellings in search queries;
- To boost certain products for the company to sell more effectively.
Problem
As a gourmet food products seller, Assorti faced a challenge with its search functionality. Many of their popular products have unique and difficult-to-spell names, such as burrata, brownie, balsamico, focaccia, panettone, and chai latte.
Due to a lot of typos in search queries, their previous search retrieved a high number of no-results pages (even though the company had products), providing poor search results and a frustrating user experience.
Besides, the company wanted to move certain products higher on the search results page, so the users could notice the most-demanded products first.
Solution
#1 Synonyms and spell-check to improve search results
To improve the search experience for Assorti, LupaSearch added synonyms and spell-check functionality.
It helped to correct common misspellings and typos in search queries, resulting in more accurate and relevant search results for users. It now allows users to find the products regardless of mistakes in their queries.
#2 Autocomplete functionality for increasing search relevance
Apart from synonyms for the most frequently used phrases, we have also integrated an autocomplete suggestions functionality.
We have added synonyms created by the store administrator. These synonyms are now used to autocomplete users' search term.
#3 Continuous improvements to increase search relevance
LupaSearch collaborates with Assorti and continuously improves search relevance. The collaboration includes analyzing search data and user behavior and adjusting the search algorithm to improve the overall search experience.
Besides, LupaSearch also keeps updating the search engine with the latest technologies and advancements. It sets Assorti ahead of the competition.
Result
The Assorti integration was a success, and the results were impressive. The LupaSearch team delivered the search solution quickly so that Assorti could immediately make a profit.
Assorti saw a significant improvement in the search results, with fewer missed spellings and more accurate results. It increased user satisfaction and resulted in a higher click-through rate (CTR) on search results. Precisely, the CTR grew almost three times after the integration.
Furthermore, the search solution provided advanced features such as autocomplete, synonyms, and did-you-mean suggestions. They improved the user experience and the conversion rate of the website.
What our client says
