With LupaSearch, Assorti started offering a more relevant search with almost 3X growth in CTR
Assorti is an e-commerce website specializing in gourmet, extremely high-quality food products, combining great taste and impeccable quality.
Assorti is a local business operating in Lithuania, Northern Europe. The company serves clients who value seamless user experience and expect top-class service and product quality.
Problem
Assorti needed to improve their on-site search efficiency
As a gourmet food products seller, Assorti faced a challenge with its search functionality. Many of their popular products have unique and difficult-to-spell names, such as burrata, brownie, balsamico, focaccia, panettone, and dddchai latte.
Due to a lot of typos in search queries, their previous search retrieved a high number of no-results pages (even though the company had products), providing poor search results and a frustrating user experience.
Besides, the company wanted to move certain products higher on the search results page, so the users could notice the most-demanded products first.
Key challenges
To improve e-commerce search relevance
To find the right products despite typos and misspellings in search queries
To boost certain products for the company to sell more effectively
How did LupaSearch improve the Assorti search experience?
Synonyms and spell-check to improve search results
To improve the search experience for Assorti, LupaSearch added synonyms and spell-check functionality.
It helped to correct common misspellings and typos in search queries, resulting in more accurate and relevant search results for users. It now allows users to find the products regardless of mistakes in their queries.
Product boosting to sell more
LupaSearch also provided product-boosting functionality. This feature allows Assorti to promote certain products or product categories, giving them higher visibility in search results.
Now Assorti can arrange the products in the search results page, promote special offers, and eventually increase sales.
Improving search speed
Since LupaSearch supported the integration of a whole product catalog with images, the search speed increased five times.
Search reliability improved dramatically, with customers now able to find the products they were looking for with minimal effort. It led to a significant increase in customer satisfaction and a reduction in bounce rates.
Continuous improvements to increase search relevance
LupaSearch collaborates with Assorti and continuously improves search relevance. The collaboration includes analyzing search data and user behavior and adjusting the search algorithm to improve the overall search experience.
Besides, LupaSearch also keeps updating the search engine with the latest technologies and advancements. It sets Assorti ahead of the competition.
The result: fast integration, 3X growth in CTR, and satisfied customers
