Statistics

Assorti result

3x
Growth in CTR
The client

Assorti is an e-commerce website specializing in gourmet, extremely high-quality food products, combining great taste and impeccable quality.

Assorti is a local business operating in Lithuania, Northern Europe. The company serves clients who value seamless user experience and expect top-class service and product quality.

Key challenges
  • To improve e-commerce search relevance;
  • To find the right products despite typos and misspellings in search queries;
  • To boost certain products for the company to sell more effectively.
Industry
Groceries
Platform
Shopware

Problem

As a gourmet food products seller, Assorti faced a challenge with its search functionality. Many of their popular products have unique and difficult-to-spell names, such as burrata, brownie, balsamico, focaccia, panettone, and chai latte.

Due to a lot of typos in search queries, their previous search retrieved a high number of no-results pages (even though the company had products), providing poor search results and a frustrating user experience.

Besides, the company wanted to move certain products higher on the search results page, so the users could notice the most-demanded products first.

Solution

#1 Synonyms and spell-check to improve search results

To improve the search experience for Assorti, LupaSearch added synonyms and spell-check functionality.

It helped to correct common misspellings and typos in search queries, resulting in more accurate and relevant search results for users. It now allows users to find the products regardless of mistakes in their queries.

#2 Autocomplete functionality for increasing search relevance

Apart from synonyms for the most frequently used phrases, we have also integrated an autocomplete suggestions functionality.

We have added synonyms created by the store administrator. These synonyms are now used to autocomplete users' search term.

#3 Continuous improvements to increase search relevance

LupaSearch collaborates with Assorti and continuously improves search relevance. The collaboration includes analyzing search data and user behavior and adjusting the search algorithm to improve the overall search experience.

Besides, LupaSearch also keeps updating the search engine with the latest technologies and advancements. It sets Assorti ahead of the competition.

Result

The Assorti integration was a success, and the results were impressive. The LupaSearch team delivered the search solution quickly so that Assorti could immediately make a profit.

Assorti saw a significant improvement in the search results, with fewer missed spellings and more accurate results. It increased user satisfaction and resulted in a higher click-through rate (CTR) on search results. Precisely, the CTR grew almost three times after the integration.

Furthermore, the search solution provided advanced features such as autocomplete, synonyms, and did-you-mean suggestions. They improved the user experience and the conversion rate of the website.

20%
Increase in revenue
22%
Search conversion increase
18%
Value per search session increase

What our client says

Profile
We appreciate our switch to Lupa Search and would recommend it to others. We have had a smooth migration. Compared to the tool we had before, we can highlight LupaSearch for its fast response time to problems and customer feedback, access to the admin console, and the ability to make changes ourselves if needed. Specifically, it is very helpful to have statistics on TOP100 searches, “no search results” keywords, the ability to add synonyms, and the option to adjust the search with certain rules and boost certain search aspects, like the brand or category.
Julita Vegienė
Julita Vegienė
Ecommerce Manager at Assorti
Line
LupaSearch helps e-commerce businesses strive for better conversion rates and achieve them. Working with each business individually, we assess areas for improvement, solve them, and launch the new website for success.

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