43% of shoppers start their journey with a search. 80% of them abandon a website after a poor search experience.
While small e-shops with little product assortment can afford poor search experience - because there are too few products for users to use the search - scale-seeking businesses cannot.
E-commerce businesses with wide product assortment or seeking growth must have a converting, user expectations-meeting e-commerce search solution.
Out of all the perks and benefits of such a tool, pick the one that provides vector search.
But why necessarily a vector search?
In short, that’s probably the only way to satisfy the ever-evolving needs of modern shoppers.
Currently, 72% of all e-commerce websites fail to meet e-commerce search expectations. And you already know what dissatisfied users do next - they leave the website.
Top e-commerce players and businesses with the right growth mindset can (and most are already doing) implement satisfactory vector-search-based search engines (like LupaSeach).
This way, you can be ahead of that 72% and win this part of the market pie.
What makes vector search so critical?
Wireless also includes Bluetooth.
Unlike traditional keyword-based search engines that rely on exact matches, vector search understands natural user language and returns similar products, even if they do not share the same words.
For example, if a user searches for “wireless earbuds,” a traditional search engine usually returns products containing the words “wireless” and “earbuds” in their title or description but misses out on products like “Bluetooth headphones” or “cordless earphones.”
A vector search engine grasps the user intention, regards these terms as semantically related, and offers them in the search results.
Filters? Already applied.
Vector search can also handle complex queries, such as “black shoes under $100 with free returns”, and filter the results accordingly.
Your users will never receive automotive-related filters during their “I want to buy something” and shoe-scrolling phase.
Deliver such a smooth shopping experience users cannot resist.
Personalization, taken to the next level
Vector search can provide personalized and contextual results based on the user’s preferences, location, device, recent search history, and other factors.
For instance, if a user searches for “sweater” in winter, a vector search engine would show warmer and thicker sweaters, while in summer, it would show lighter and cooler sweaters.
Besides, not only does it adapt product offerings to meet recently-gathered data on users’ expectations. It also considers global and local trends and top-selling products.
Fashion lovers get personalized offers that ensure they never miss a trend.
Scale your e-commerce business with vector search
Vector search opens limitless opportunities for e-commerce businesses of all sizes to widen their product assortment, satisfy shoppers’ needs, and scale the business.
Why?
That’s because vector search can:
- actually deliver the search experience users love and can quickly convert;
- since it doesn’t depend on predefined keywords or synonyms, it can reduce the manual work and maintenance for creating and updating the product catalog;
- handle large and complex catalogs, and provide fast and consistent results across different platforms and devices.
Vector search is the go-to e-commerce search solution that excels in scalability, making it well-suited for large or growth-seeking businesses.
Already convinced?
Stay ahead of the competition with LupaSearch
Improve customer satisfaction and increase sales and revenue by introducing vector search to your e-shop.
Request a free LupaSearch demo and see how a converting vector search can take your e-commerce business to new heights.