In today’s crowded and competitive world of e-commerce, businesses are always looking for ways to stand out from the crowd and attract customers.
One of the most effective ways to do this is through personalization.
91% of shoppers are more willing to shop from brands that provide personalized experiences - those that remember their preferences and suggest relevant products.
So what is personalization, and how can it help you grow your e-commerce business?
What is personalization in e-commerce?
Personalization refers to the practice of tailoring the shopping experience to the individual needs and preferences of each customer.
It can include everything from recommending products based on a customer’s previous interests to displaying customized product recommendations on a website to sending personalized emails with special offers and discounts.
For instance, if a person searches for autobiographical books, you can use this data to personalize a shopping experience. The next time this user searches for books, you can display autobiographical books higher on the search results page.
Why is personalization critical for e-commerce success?
Personalization is a key factor in the success of any e-commerce business. Provide your customers with a personalized shopping experience and increase business sales.
Here’s how personalization can help your e-commerce business thrive.
Improved customer experience
By providing customers with an individually tailored shopping experience, businesses can make them feel valued, remembered, and understood.
It can lead to increased engagement and customer loyalty, as customers are more likely to return to a website that provides them with a personalized experience.
83% of shoppers agree to share personal data to “receive the benefits of a personalized experience.”
Start using personalization and notice how it changes your store’s conversion rates.
Better understand customers
Personalization can help businesses to better understand their customers and anticipate their needs.
By analyzing customer data and behavior, businesses can gain valuable insights into what their customers are looking for and use this information to improve their product offerings and services.
For example, pay attention to the search terms that bring users to the no-results page.
Review the search terms and make adjustments:
- if users used synonyms to search for products, add those synonyms to the search engine,
- if you do not have the products the users were looking for, consider updating stocks. Users expect you to have these products - if possible, satisfy the demand.
Increased conversion rates
Personalization is a critical component for increasing conversion rates.
Precisely, two-thirds of e-commerce businesses noticed a rapid increase in conversion rates after applying a personalization strategy.
By providing shoppers with a personalized experience and recommendations, businesses show their customers that they care about their individual needs and preferences.
This strategy leads to increased customer loyalty, repeat purchases, and higher conversion rates - all the criteria that are essential for long-term success in the world of e-commerce.
LupaSearch - a trusted e-commerce search partner for personalization
LupaSearch is an e-commerce search provider that offers AI-driven site search. This fully-customizable search solution offers personalization.
On average, businesses that introduced LupaSearch to their e-commerce websites noticed a 40 percent increase in conversion rates.
If you want your e-commerce business to thrive, it’s time to start thinking about how you can incorporate personalization into your e-commerce strategy.
Contact LupaSearch product consultants, and let’s have a productive conversation.