When people use Google, they often don’t know what they’re looking for.
They might enter “best headphones,” for example, and end up getting a bunch of information about different brands of headphones. Or maybe they search for “iPhone charger” and see a list of every iPhone model ever produced. In either case, the answer to their question isn’t always found within the first few web pages.
With intelligent search, however, Google can provide relevant answers to questions even if those answers aren’t immediately apparent.
For instance, if someone searches for “best headphones,” Google can look at previous queries like “best Bluetooth headphones” and “best wireless headphones.” If it finds similar queries, it knows there must be some good options.
So it’ll show relevant suggestions for things like “best Bluetooth headphones under $100,” “top 5 best Bluetooth headphones,” and “best wireless headphones under $50.”
Google already uses this technology to power many of its products—like Maps, Photos, YouTube, Gmail, and Shopping. But now it’s rolling it out to Google Assistant, too.
What Is Intelligent Search?
An intelligent search is a form of natural language processing where computers can understand human speech and translate it into text.
In other words, you could ask Alexa about the weather, and it might give you an answer. You could ask Siri what time it is, and it might tell you. And you could ask Google how much a particular item costs, and it might tell you.
This type of search is often referred to as conversational search because the computer is talking to you rather than just giving information to you.
Conversational search gives people access to information without knowing anything about search engines.
How Does Intelligent Search Work?
Intelligent Search works by connecting data streams and ingesting data. This process involves three main steps: indexing, analyzing, and delivering insights.
Content Indexing allows for the consistent ranking of search results, regardless of their source. For example, if you are searching for information about the 2018 FIFA World Cup, it doesn’t matter whether you are looking on YouTube, Bing, or Google. All three platforms will deliver similar results because they use the same algorithms to rank web pages based on relevance.
Natural Language Processing helps recognize the content of documents, classify them into categories, and create semantic connections between the different pieces of text. In addition to recognizing keywords, NLP processes the context of the document to understand what the words mean within the sentence.
Analyzing content enables the recognition of keywords, classification into categories, and creation of relationships between the documents. With this knowledge, we can better understand how people search for specific topics and provide the best possible answer.
Delivering Answers and Displaying Insight provides users with the most relevant and accurate answers and snippets in response.
What Makes Intelligent Search Important?
Intelligent search helps customers find what you are selling faster and easier. This includes helping customers understand how your products work, where to buy them, and even how to use them. This helps companies make sure that every customer gets the best possible experience.
For example, when you search for “best headphones under $100,” Google will display the top five results from Amazon, Best Buy, Walmart, Target, and eBay. It also shows you which ones have reviews, ratings, and price comparisons.
With intelligent search, you get the same thing. When you search for “best Bluetooth headphones under 100 dollars,” Google displays the top five results from Apple, Beats, Bose, Sony, and Samsung. It also tells you which one has the highest rating, lowest price, and more.
There are many reasons why we should consider using intelligent search.
Here are some of the benefits:
Better Customer Experience - Customers expect to be able to quickly find the right product, at the right price, and with all the features they need. They want a seamless buying experience that takes care of everything from finding the right product to getting it shipped to their door.
More Revenue Opportunities - You can increase revenue opportunities by providing customers with the best possible experience. If they’re happy with your service, they’ll recommend you to others.
Higher Conversion Rates - People who are actively searching for something tend to be more likely to convert than those who aren’t. By showing up on the first page of search results, you give yourself an advantage over competitors.
That’s why it is always beneficial for small to large businesses to use intelligent search. It is the future of purchasing.