We’ll risk guessing there is no tech-savvy person left on earth who hasn’t tried (or at least heard) about generative AI.

You may not know the definition, but you are probably more familiar with it than you imagine.

So, what is it, and how can you exploit it for your e-commerce search success?

What is generative AI?

Generative Artificial Intelligence refers to artificial intelligence technology that can generate new content, such as text, images, code, or other types of media, often in response to user prompts.

Have you played around with creating poetry using Chat GPT?
Or have you tried to create pictures with Dall-e or Midjourney?

That’s generative AI.

This technology exploits machine learning systems, especially deep learning and neural networks, to analyze patterns in large datasets and create human-like outputs.

Do you consider Generative AI and e-commerce search to be two completely different things?

They are more related than you think.
Generative AI is revolutionizing the e-commerce search experience.

Picture yourself visiting a grocery e-shop, searching for “lasagna ingredients” and seeing all the needed products ready to cart.

That’s what the generative AI does. It goes far beyond a straightforward search.

Unlike traditional search engines that rely on exact keyword matches, generative AI understands user intent and context and offers an ultra-personalized search experience.

And that directly translates to a boosted e-commerce business revenue.

How can you apply generative AI to your e-commerce search success?

Generative AI rewrites the shopping experience. It makes e-commerce search more intuitive and user-friendly, potentially increasing customer retention.

As an e-commerce business owner, you can integrate an e-commerce search engine that supports generative AI (like LupaSearch) and successfully exploit the added benefits:

  • Personalize search results for higher revenue:

By leveraging user data, generative AI can increase the likelihood of conversions by presenting products that align with the user’s past behavior, search history, and purchase patterns. This targeted approach can lead to 40% more revenue.

  • Use AI chatbots to enhance customer engagement:

Chat-like search can be a game changer in any e-commerce industry. Implementing AI chatbots (like LupaChat LLMs) can handle inquiries and guide users through the smooth purchase process. It can drastically increase the time spent on the e-shop, CTRs, and average order value.

  • Shorten the journey to a successful purchase:

Generative search simplifies the path from product discovery to purchase. Shoppers can express their needs conversationally, and the AI will guide them directly to the products that fit their criteria, reducing the number of steps to conversion.

It’s enough to write: “show me christmas gifts for my fisherman dad”, and the AI will handle the rest.

  • Get data-driven insights to make informed business decisions:

The AI’s ability to interpret complex queries provides valuable insights into customer preferences and behavior, which can inform inventory management, marketing strategies, seasonality, and trends and spark new ideas for product development.

Introduce generative AI that generates your business sales

By acting as a virtual shopping consultant, generative AI becomes your most efficient salesperson. It helps users find exactly what they need with ease, resulting in a more efficient search process and ultimately driving better sales for e-commerce businesses.

Join e-commerce businesses that have already implemented generative AI into their site search and discover growth in all key business metrics: from first-time visitors’ CTRs to happy returning customers.

Request a free product demo at LupaSearch, and let’s rewrite your business history together.