Content discovery in the site search is the process users go through when searching for specific content on a website. Content discovery aids users in finding what they’re looking for faster, and it reduces their frustration in not being able to find the information they need.
With the content discovery, users can more easily find the information that interests them without having to read through every page of a website.
Instead, a person can search for content using keywords and get results that directly address their question or request.
Content discovery is an important aspect of site search because it makes it easier for visitors to find what they are looking for while also making it less frustrating to explore a website. Read on to learn more about content discovery in site search and how it could potentially benefit your organization.
What is Content Discovery?
A good example of content discovery is when a user types in a search and gets results directly related to their question or request. This is different from standard search results, where users have to go through a series of pages and often have to read through a lot of unrelated content to find what they are looking for.
Content discovery is used in many different types of the website content, including articles, videos, images, and podcasts. Content discovery allows users to search for specific topics instead of just searching for a general topic. This enables them to find the information that interests them without having to read through every website page.
How Does Content Discovery Work?
To understand how content discovery works, it might be helpful to first understand how standard site search works.
When a user performs a search on a website, the search engine scans all of the site’s content and then matches it to a relevant keyword or phrase.
The search engine then ranks the content and returns a list of results to the user, who then has to look through the content to find what they are looking for.
With the content discovery, users can type in a specific keyword or search phrase, and then the search engine will scan all of the site’s content and return results that directly address their question or request.
For example, if a news publication publishes 10 articles per day, it can be challenging for users to navigate through the content and find what they are looking for. With the content discovery, as a result, users can more easily find the information that interests them without having to read through every article.
Content discovery also benefits websites because it allows search engines to scan a website’s content more quickly. This provides an improved user experience because it takes less time for users to get the results they are looking for.
Benefits of Content Discovery in Site Search
- Increased traffic
Site search that includes content discovery can help you get a higher ranking in search results. This can bring you more traffic and encourage people to stay on your site longer.
Site search that uses content discovery can also help you improve your click-through rate (CTR). A higher CTR means more people click on your search results and visit your website.
- Improved user experience
Content discovery provides an improved user experience and also helps to reduce visitor frustration because it takes less time for users to get the results they are looking for.
- Increased conversion rates
Since it is easier for visitors to find what they are looking for, they are more likely to stay on your site longer and then visit other pages.
This can improve your conversion rates because it makes it easier for users to contact you, complete a purchase, or sign up for a service.
- Increased customer satisfaction
Content discovery can help increase customer satisfaction. This can lead to more satisfied customers and increased word of mouth.
- Reduced costs
Content discovery can also help to reduce your costs because it takes less time for employees at your organization to publish content.
- Better brand perception
Content discovery can also improve your brand perception because it provides an improved user experience and allows you to get a higher ranking in search results. This can help to increase customer loyalty and encourage people to visit your site again.
- Increased user engagement
Finally, content discovery can help to increase user engagement by reducing visitor frustration and increasing customer satisfaction.
Drawbacks of Content Discovery in Site Search
- Additional work
Content discovery does have some drawbacks. The most significant one is that it requires more work because you have to create content that is specific to various topics.
- Poorly executed content
If you don’t properly execute content discovery, it can reduce the user experience and lead to visitor frustration. This can result in fewer conversions, fewer return visits, and a reduction in customer satisfaction.
- Poor search engine rankings
If you fail to create good content, it can have a negative impact on your search engine rankings.
- Increased complexity
Content discovery can increase the complexity of your site search. This means that there is more content, and it can be challenging to create a user experience that is easy to navigate.
How to Implement Content Discovery?
– Create good content: This includes publishing articles, videos, images, and podcasts that are accurate and relevant to your target audience.
– Create categories: Once you have published content, you can create categories that categorize the content by specific topics. This can help to better organize your content and make it easier for visitors to find what they are looking for.
– Use keywords: When you create categories, you should also include keywords that are relevant to the topics you are addressing.
– Include a sitelinks search box: You can also include a sitelinks search box on your website that provides content discovery.
– Provide a search button: You can also provide a search button that allows visitors to quickly perform a site search without typing keywords into a search box.
Conclusion
Content discovery is a critical aspect of site search that makes it easier to find the content you’re looking for. This includes using keywords to create good content, creating categories, and using a sitelinks search box. When you provide these features, it can increase the number of search results that point to your website.
When done well, content discovery can provide an improved user experience, help to increase your brand perception, and encourage more customer engagement.
Although content discovery has several drawbacks, the large number of advantages outweigh the disadvantages.