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Artificial intelligence (AI) is revolutionizing how e-commerce sites operate, including how they handle search functions.

The leading retailers in the market do not handle processes manually anymore. They use algorithms, machine learning, and automated solutions that improve the shopping experience while the staff sleeps.

In the last four years, the number of businesses that started exploiting AI increased by 270%.

Therefore, if you still run your e-commerce store with the default search engine and handle processes manually, AI might open limitless business growth opportunities.

Transition to AI - a must for growing e-commerce business

In the past, e-commerce search was limited. It could only match keywords and provide a list of relevant products. The more accurate keyword a user enters, the more likely a search engine will deliver a matching product.

However, as the technologies started improving and users began to expect more from e-commerce stores, automatization became a necessity.

AI appeared in the e-commerce search market as a human resource-saving method for providing personalized and highly accurate search experiences

Getting to the core of user requests with NLP

One way that AI is improving e-commerce search is through the use of natural language processing (NLP).

This technology allows customers to type in their requests in plain language, and the AI system can understand and provide the most relevant results.

It makes it easier for customers to find what they are looking for, as they don’t have to know specific keywords or product names.

Relevant product suggestions with personalization

Another way that AI is used in e-commerce search is through the implementation of recommendation engines, also called personalization.

Personalization is based on a customer’s search history to suggest related or similar products they may be interested in. It helps to increase customer satisfaction and sales by providing personalized product recommendations

Improve inventory management with analytics

AI continuously analyzes customer data. You can always check which products received the most interest, which search terms were trending, and which ones received zero results.

Based on the data, you can predict which products will be in high demand and adjust inventory levels accordingly. It can help to prevent overstocking or running out of popular items, reduce waste and improve efficiency, leading to cost savings for the business.

Besides, you can use the data to run seasonal campaigns and promote the most in-demand products. AI-powered product recommendations, ranking, and boosting allow you to sell more without spending anything extra.

Will AI become the future of e-commerce?

Currently, 72% of e-commerce websites fail to satisfy users’ requests. Therefore, to keep up with constantly rising consumer expectations AI might become the only cost-effective solution.

That being said, AI will likely play a significant role in the future of e-commerce search.

As AI technology continues to advance, e-commerce sites will be able to utilize more sophisticated AI systems to improve search functionality, personalization, and improve user experience. It will also help e-commerce sites better manage their inventory and operations without allocating additional human resources.

LupaSearch - your AI-powered search partner for a promising future

Lay a solid foundation for your e-commerce business success by partnering up with an AI-driven e-commerce search provider.

LupaSearch provides the most-demanded features for ready-to-scale e-commerce businesses.

From typo correction and NLP to statistics-based search improvements - LupaSearch is a reliable search partner that can radically improve your store’s conversion rates, customer experience, and user satisfaction.

On average, businesses that partner up with LupaSearch notice a 40% conversion rate increase.

Let your business exploit AI and place your company alongside the biggest retail businesses.

Contact LupaSearch product consultants and request a free demo today.