What do users in 2023 expect from the ecommerce stores? How can you satisfy the needs of a modern customer?
What latest trends should you be aware of to provide your customers with a satisfying ecommerce search experience?
Here are the top latest trends in user behavior in ecommerce search you should know.
#1. Research first, buying later
81% of online shoppers conduct product research before making a purchase.
As an ecommerce business, your task is to deliver an exceptional shopping experience, help users find exactly what they are looking for, and make your e-store stand out from the rest.
When the time to purchase comes, your e-store will pop up as a perfect pick.
One of the best ways to achieve that - is to focus on providing a smooth and reliable ecommerce search experience, starting from the first seconds of interaction with your e-shop.
#2. Website visitors head to ecommerce search bars when they visit an e-shop
When landing on the new website, 69% of online shoppers head straight to the search bar. And yet, 80% of users usually leave the ecommerce search (and go to the competitors’ websites) due to poor search experience.
The statistics highlight the importance of well-functioning, converting, and user-relevant ecommerce search. If your e-store fails to provide one, you lose the chance to monetize the website traffic.
#3. People are becoming visual searchers
Long gone are the times when people relied on text-based answers when searching for something online. Now, they expect to see visual search results, especially on ecommerce websites.
A survey by Ecommerce Guide revealed that users are increasingly expecting to see images to find products that match their style, taste, or needs. Visual search is estimated to generate $14.8 billion in revenue for ecommerce businesses by 2028.
Therefore, not only the relevance of products matter in ecommerce search, but also the way you display the search results.
Return search results with all the relevant information: product title, price, and image.
#4. Mobile devices as a shopping device priority
Never underestimate the power of mobile purchasers. Mobile devices account for 65% of all ecommerce traffic. Besides, users on mobile phones spend around 20 times more time scrolling, searching, and shopping than website users.
As an ecommerce business, focus on providing a seamless mobile search experience to get this large piece of the pie of converting mobile shoppers.
#5. Shoppers prefer a personalized shopping experience
Recent ecommerce data suggests that online shoppers value brands that personalize their shopping experience.
66% of consumers want businesses to understand their specific requirements and expectations. Personalized experience makes them feel more valued, understood, and respected. If the shopping experience is not personalized, 71% of consumers feel frustrated.
But that’s not it.
44% of consumers admit they will likely become repeat buyers after a personalized shopping experience with a particular brand. That means providing a customized search experience not only helps you sell more.
It also creates a user base of satisfied, repeat purchasers who are likely to shop again in the future and recommend your brand to other people. It is what translates to a higher average lifetime value without an increase in marketing costs.
Make the latest trends work for you
Adapting your current ecommerce search solution to changing user needs might be the best business investment that will inevitably pay off.
LupaSearch is a perfect solution for your ecommerce search as it offers a personalized and user-relevant search experience.
LupaSearch uses advanced artificial intelligence and machine learning to understand your customers’ needs, preferences, and behavior and provide the most relevant and tailored results for their queries.
It also adapts to your business goals, products, and market trends and helps you optimize your search experience and performance.
With LupaSearch, you can increase your conversions, customer satisfaction, and loyalty and grow your ecommerce business with ease.
Request a free demo, and let’s help your business satisfy the needs of modern customers.