Blog
Target Audience: Why It Matters for Your Business
Businesses of all sizes, from small mom-and-pop shops to multinational corporations, are increasingly turning to a targeted audience to reach their desired...
Index in Site Search: A Guide to Understanding Search Index
An onsite search index is a database of all the content on a website created and maintained by a search engine specifically to provide fast and relevant search...
Fuzzy Search: What it is and How it Works
Do you ever get frustrated trying to find something on the internet? Do you type in a keyword or phrase, but the search engine won’t give you the results you’re...
External Data Sources: What You Need to Know
External data sources are becoming increasingly important in today’s business world. By leveraging external data sources, businesses can gain valuable insights...
Ecommerce Abandonment Rates: What You Need to Know
Abandonment rates are essential metrics for any ecommerce business to understand and track. But what exactly are abandonment rates, and why are they so...
An Introductory Guide to Omnichannel Strategy
The omnichannel definition is the practice of providing customers with a seamless shopping experience across multiple channels. It includes online, in-store,...
An In-Depth Look at Internal Search Metrics
Ecommerce internal search is the process of customers searching for products and services within an online store. It is an essential part of the customer...
How to use searchandising for business growth?
When you go to a brick-and-mortar store (especially a chain), usually, you should notice that goods are arranged in a specific manner. Some brands are displayed...
An Overview of Natural Language Processing: Applications, Challenges, and Future
Introduction to Natural Language Processing (NLP) Natural Language Processing (NLP) is a subfield of computer science and artificial intelligence that focuses...
What is Autocomplete Search and How to Use It Effectively
The usage of search engines has become commonplace. People tend to use them whenever they need information on something. Users can now type their query directly...