When you go to a brick-and-mortar store (especially a chain), usually, you should notice that goods are arranged in a specific manner. Some brands are displayed higher or lower, and some are placed directly at your eye level.
Also, shop managers place a point-of-sale display stand to present a sale, introduce a new product, and help store visitors notice the offer. This helps offline stores increase sales.
Digital merchandising requires alternative strategies to help website visitors notice certain goods to sell more. For that, searchandising comes in handy.
So what is searchandising, and how can you exploit it to grow your business sales?
What is searchandising?
As the name suggests, searchandising stands for ‘search’ and ‘merchandising’. That means applying merchandising practices to e-commerce searches to drive sales, increase conversion rates, and hit KPIs targets.
Therefore, e-commerce shop administrators can guide the shoppers to engage them with the website, find relevant products, notice certain brands or deals, and convert.
Searchandising allows manipulating e-commerce search results to align them with business goals and planned campaigns and increase customer satisfaction with the website.
Besides, you can always analyze insights on how users interact with the search and improve the experience by making data-based decisions.
How to exploit searchandising for your e-commerce success?
A search box is one of the most underrated sales strategies that can tremendously grow your e-commerce sales. Currently, one in three website visitors goes directly to the search bar.
If these people find what they came for, they convert at least 5 times more than other regular shoppers.
This happens due to a few reasons. First, if the user searches for ‘iPhone cases’ but the search results deliver all phone cases, the user will need to manually scroll to find what they need. Likely, this would decrease the chance of a conversion.
However, if the site search understood the user’s intent and delivered only iPhone cases, the user would be more likely to convert (and do it fast).
Also, by ranking best-selling phone cases higher on the search results page, users will find what they need quickly and notice a tempting offer first. This can help users fall for that I-want-to-buy moment and complete a purchase soon after landing on your website.
Therefore, understanding shoppers’ intents and satisfying them (by exploiting the benefits of searchandising) can radically improve your store’s conversion rates and user satisfaction with your website.
How can you achieve that?
Best searchandising practices
A good searchandising strategy satisfies not only business owners but customers too.
Users who had a great shopping experience on a website are more likely to come back again. For businesses, a loyal group of customers always deliver higher lifetime customer value than random shoppers.
So, what strategies could you apply to your own e-commerce store to grow your sales?
Invest in AI-driven e-commerce search solution
By implementing an AI-driven search solution, you can drastically improve your store’s conversion rates, user satisfaction, and loyalty.
A reliable search partner (like LupaSearch) helps you to make the most out of your e-commerce search. The best part is that you do not need coding experience or dedicated IT personnel.
Analyze user behavior to make data-based decisions
E-commerce search solution usually comes with an analytics tool. Use it periodically to understand how website visitors interact with your search, what products are trending, and what areas you should improve. (For instance, sometimes users expect you to have certain products, but they bump into the zero-results page.)
Use search to promote seasonal campaigns and special offers
If it is winter and a shopper is searching for a dress, most probably she is looking for a warm and cozy piece of clothing (instead of a beach dress).
Adjusting product offerings based on the season (or other business-relevant criteria) helps you increase the relevancy of the products and sell more.
Rank best-selling products higher on the search results page
Promote new arrivals, stock addition, best offers, and most-wanted products by ranking them higher on the search results page. Usually, these products generate top value. By letting more visitors see them, you increase the chances of successfully selling them to a larger audience.
Boost best-converting brands or custom collections
Increase the average cart value by creating product bundles and promoting best-converting categories. By adding and promoting frequently bought-together items, you can substantially increase not only your conversion rate but also your business revenue.
Unlock unlimited scaling opportunities by collaborating with a reliable search partner. LupaSearch offers AI-driven, business-tailored e-commerce search that supports customized product boosting, ranking, and other searchandising techniques.
Schedule a demo with LupaSearch product consultants today, see how the search would work on your e-commerce store, and take a step toward your business success.