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An e-commerce store is not enough to run a successful business. In this digital marketing era, users have less patience and tolerance for dissatisfying shopping experiences. They expect a seamless user experience, easy checkout, and personalized product recommendations.

This is why advanced and fast-growing companies exploit all sales channels, including those not traditionally considered marketing channels.

An e-commerce site search is a commonly overlooked marketing method that can open new income streams and provide valuable information about your customers.

How can e-commerce site search serve as a complementary marketing tool?

E-commerce site search is an unjustly underestimated tool for growing a business. Usually, an effective site search doubles the conversion rates. In the case of Amazon, the conversion rates skyrocketed 6 times.

Giant tech players have already taken e-commerce site search seriously. They use it as a complementary marketing tool. You should, too.

So, how can e-commerce site search serve as a conversions-boosting marketing tool?

E-commerce site search as a sales channel

Use e-commerce site search as a separate sales channel. In fact, many sites report that customers who use their advanced search bring in about 40% of their total revenue.


A user-relevant, AI-driven site search helps website visitors turn into buyers. Statistics suggest that two-thirds of shop visitors go straight to the search bar to address the I-want-to-buy moment.

If your site search delivers precisely what the user looks for, you get a successful conversion.

Discover phrases in user-language

E-commerce site search unlocks new opportunities for your marketing team to get to know your customers.

By analyzing site search analytics, you can get to the core of precise user-used phrases to name products.

Use these phrases and keywords to update product descriptions in your e-commerce store to better relate to your customers. Then, use the same phrasings in digital ads to catch user attention.

Continuous analysis and cross-channel improvements can become the foundation of your rapid business growth.

Discover demand that you do not satisfy

When your users search for a specific product and receive a “no results found” page, they are dissatisfied.

Some users will try to rephrase the search query and try again, while others will immediately leave your website (with a lower chance of coming back next time). As a shop administrator, you cannot afford to lose potential purchasers due to dissatisfied requests.

Analyze data in analytics to understand what products the users expect to find in your store. If possible, plan your assortment accordingly, introduce demanded products and satisfy future user requests.

If you have the products in your e-commerce store, review what search terms resulted in zero-result pages. Then, update the product information or add additional search rules. For instance, you should add synonyms - this way, the users will always find the product using their wording.

Exploit benefits of search merchandising

Based on data from how your shop visitors interact and search, exploit tools that allow you to deliver a better-converting user experience.

Exploit the benefits of search merchandising. This feature (found in AI-driven site search tools like LupaSearch) allows you to modify search results to improve engagement and increase conversion rates.

For instance, if you see a growing interest in fairytale books during a festive season, promote these books higher on the search results page.

This helps users to find what they are looking for and get new, hyper-relevant ideas for further purchases.

Unlock the potential of e-commerce search. Use it as an effective marketing tool and grow your business sales. The results are promising.

If you have any questions regarding AI-driven e-commerce search, contact LupaSearch product consultants. We will be happy to assist you in your business improvement.