Your site search dashboard is the most valuable source of information about your e-commerce store’s performance.
Read the data from your site search dashboard to understand how customers interact with your site. Based on the data, identify areas for improvement.
So, what metrics should you prioritize? How to interpret them to improve your e-commerce results?
Keep on reading to find out.
Search Dashboard - the most accurate indication of your search performance
Introducing an AI-driven site search is not enough to drive business sales. You have to get back to the data frequently, analyze it, and make some adjustments.
Therefore, it is crucial to choose an e-commerce search provider that offers an easy-to-read dashboard.
For instance, a highly converting e-commerce site search LupaSearch comes with an intuitive dashboard. It supports all essential features needed for your continuous business growth and scale.
Here, you can not only analyze data about user interactions but also configure synonyms, boost product positions, and test various search query settings.
So, how to interpret the search dashboard data to improve your e-commerce search results further?
Here are the steps you should take.
How to read your site search dashboard data?
Run demo search
Try using your search bar as if you were the user. Look at the search results displayed for each search term. Are the results relevant and accurate? Would customers find what they came for? If not, you may need to update the search algorithm and improve product descriptions.
Identify the most popular search terms
Look at the search terms used most frequently on your site. They can give you valuable data about what customers are looking for and help you ensure that your products and content are optimized for these terms.
You can rank search results accordingly to boost sales and generate top value.
Look for the most popular suggestions
Look at the search terms most frequently suggested to your users. These suggestions are prioritized in the suggestions list based on their relevancy to the user.
Review the suggestions, add new (more relevant) ones, and further improve the user experience.
Check for misspellings and synonyms
Look for frequent misspellings or synonyms that can prevent the search engine from delivering the expected results.
Although AI-driven site search engines support autocorrection, you may still need to review some of the cases manually.
If you see that your search engine does not return fridges when a person searches “refrigerator”, add it as a synonym.
Making changes to your search algorithm eventually teaches AI to better handle these types of queries.
Analyze CTR metrics
CTR (or click-through rate) is a metric that can help you understand which search results were most relevant to your users. CTR is the number of clicks your search results received divided by the number of times the specific result was shown.
If some search results receive very little CTR, you might interpret them as irrelevant to your users. You may want to focus on reviewing and optimizing those terms to improve overall user satisfaction.
If CTR numbers are high, most likely, users like the search result they are offered.
Look at search terms with no results
Some search terms might lead a user to a no-result page. In this case, your user’s request is not satisfied.
Review the search terms that made the user see a zero-result page. If you have the product the user was looking for, identify why the search engine failed to find it. You can update the product title and description or add a synonym.
Also, use the data to identify significant missed opportunities. This section is an excellent resource for planning product assortment widening and business expansion.
Make dashboard analysis your weekly habit
As a business owner or shop administrator focused on business growth, you should get back to your dashboard at least once a week.
Analyzing data from your site search dashboard can help you better understand the needs and interests of your users and allow you to make informed decisions about optimizing your e-commerce site to better meet those needs.
If you need consultation regarding your site search improvement, LupaSearch dedicated team is always here for you. Reach out to us, and let’s grow your e-commerce business together.