In the fast-paced world of e-commerce, search functionality plays a crucial role in driving sales and boosting profits. 43% of website visitors go straight to the search box.
U.S. retailers lose an estimated $333 billion annually due to a poorly performing search. Improving its relevance could bring a tremendous boost to your business sales.
With so much competition in the market, set your business ahead. Make the most of your search engine.
First, understand your users’ needs.
You can’t expect to boost business sales unless you know your purchasers well. It includes knowing what they are looking for, how they search for it, and what they expect to find.
There are several techniques you could apply to know that:
- Identify the words and phrases that your target audience uses to find products like yours. You can then optimize your product descriptions, meta descriptions, and page titles to include these keywords.
- Continuously analyze data from your e-commerce search provider. What products are trending? What products are your customers interested in (which you do not have)? Get used to gathering data and analyzing it.
- Run market research, do focus groups, and talk to your customers. Direct contact with customers provides endless insights you can later apply to make business decisions.
Based on the findings, adapt an e-commerce search solution that perfectly matches users’ expectations and offers the wanted products.
Then, apply well-tested sales-boosting tactics.
After identifying your customers’ needs and expectations, apply widely-used e-commerce search tactics that boost business sales and profit.
#1. Utilize faceted search
A faceted search is a powerful tool that allows customers to refine their search results based on specific criteria, such as price, color, size, and more.
By offering a faceted search option, you make it easier for customers to find the products they are looking for, which can lead to increased sales and profits.
The top e-commerce retailers use this strategy to shorten their customer journeys.
#2. Empower search personalization
Personalization is a powerful tool used to enhance the customer experience and drive sales. By tracking what users are searching for, you can tailor the search experience individually for each user.
It can include personalized product recommendations, search results, and even auto-suggest options.
#3. Use search merchandising
Search merchandising (called Searchandising) involves using data-driven strategies to optimize search results and product recommendations.
You can prioritize the most relevant and profitable products in your search results, increasing the chances of a sale. You can also run seasonal campaigns, launch special offers, boost categories, and sell more.
#4. Implement typo-tolerance
People make mistakes when they search. Typo tolerance is a feature that allows customers to find what they are looking for despite typos in their search query.
E-commerce search should automatically convert winter golves into winter gloves and return relevant results. It can tremendously improve the customer experience and increase the chances of a sale.
#5. Turn on autocomplete
Autocomplete (also known as “search-as-you-type”) accurately predicts what a user is searching for while he types in the query. The e-commerce search automatically suggests relevant products to make it easier to find the right products and purchase them.
Autocomplete not only minimizes the occurrence of zero-results pages, but it also boosts business sales by at least 24%. This feature alone can generate additional income and maximize e-commerce profits.
LupaSearch - your business scale partner
If you are looking for a reliable e-commerce search solution that always hits the mark, LupaSearch is the answer. With its AI-based technology, LupaSearch provides an exceptional search experience.
This single tool can help you apply all profit-boosting tactics. It supports autocomplete, personalization, searchandising, faceted search, and corrects typos.
You can easily integrate LupaSearch into your e-commerce site regardless of your platform and coding experience. The LupaSearch team is always available to support your business growth.
Take advantage of this opportunity by reaching out to a LupaSearch product consultant for a free demonstration. Start your journey towards better search results and increased profits today.