Have you already tried ChatGPT to generate ideas or get business advice?
It can do more than that.
Used creatively, ChatGPT can help you take your ecommerce search effectiveness to the next level. Or at least save you some precious time.
Here’s how you can exploit ChatGPT for your ecommerce search.
It can help you create buyer persona profiles
ChatGPT can help you get to know your buyers and understand their preferences and language expressions.
By analyzing customer data (for instance, from a report of your search terms), the AI algorithm can help you create buyer persona profiles.
This information can help you better understand your customers’ needs and preferences and tailor your search results accordingly.
For instance, you might notice a massive spike in searches for sneakers for kids. This could give you a clearer idea of who your target audience is - parents with small children - and more room to adjust offerings (or plan sales) accordingly.
It can help you notice areas for search improvement
ChatGPT can provide you with some search suggestions (based on monthly search terms analysis) to improve the search terms in a way you have not thought of before.
The tool can analyze customer search queries and identify patterns that can help you optimize your search terms.
For instance, you might not always notice that certain search terms guide users to zero results pages or have very low CTR metrics. The tool can identify those spots and draw your attention.
It can suggest possible synonyms for your products
People use different words to call the same things.
Therefore, when customers search for products on your ecommerce site, they may not always use the same terminology as you.
ChatGPT can suggest synonyms or highly-related keywords for your products, making it easier for customers to find what they’re looking for.
For example, if your shoppers are searching for a “smartphone,” the tool can suggest more terms like “mobile phone,” “cell phone,” or “iPhone” to improve the relevance of your search results.
It can write longer, more explanatory product descriptions
Explanatory product descriptions are essential to high conversion rates. A well-written, descriptive product description can generate up to 78% of relative change in e-shop conversions.
And yet, it takes lots of time and energy to write high-quality product descriptions.
That’s where AI tools can come in handy.
With ChatGPT, you can generate more detailed product descriptions tailored to your customers’ needs. Usually, you only need to provide accurate information (key selling points or attributes) - and the tool does the job for you.
Product descriptions alone can improve the overall quality of your search results and provide customers with more information about the products they’re interested in. Of course, don’t forget to read and fact-check them before uploading them to the website.
It helps you with improving SEO ratings
Long gone are the times when all you had to do to be at the top of Google search results was to stuff some keywords. Times have changed.
E-shops now need more detailed, user-relevant content to stay on top of the competition.
ChatGPT can help you with that. The tool can write meta titles, descriptions, or other product-related content.
By incorporating compelling calls-to-action and relevant keywords, you can increase your click-through rate (CTR) and improve your search engine rankings.
Besides, such on-page content improvements can positively impact your internal site search. The more user-relevant information you provide about each product, the easier it is for an ecommerce search to deliver products that perfectly match users’ search requests.
With such tools as ChatGPT, “I don’t have time” excuses barely work anymore. Take the most of these AI tools and see the ecommerce search effectiveness increase.
It’s that easy.