Increasing average order value (AOV) can help your e-commerce business earn more without spending more money on attracting new customers with advertising.
To achieve that, exploit your most powerful e-commerce tools - your website and its conversion-boosting e-commerce search.
Let’s discuss the nr. 1 e-commerce search strategy that can help your customers find products and encourage them to add more to their carts - Searchandising.
What is Searchandising in e-commerce search?
Combined with the words “search” and “merchandising”, searchandising in e-commerce search mimics the best product merchandising practices in site search, and makes businesses sell more.
Searchandising uses data-driven insights to influence which products appear in search results and how they are displayed.
It considers relevance, popularity, profit margins, and customer preferences to optimize product visibility.
So how can you exploit searchandising to boost AOV?
Top 5 strategies you should try
1. Highlight bestsellers and high-margin products
Boost AOV by prioritizing bestsellers and high-margin products in search results.
With these items appearing at the top, you increase their visibility and the likelihood of purchase.
For example, rank high-margin, premium running shoes at the top when shoppers search for “running shoes”. This will encourage shoppers to make a more business-profitable purchase.
2. Personalize search results
Personalization is the key to higher AOV.
The U.S. e-commerce statistics show that a personalized shopping experience results in more purchases.
Also, around half of users from Gen Z and Millennial generations would like to have personalized products recommended when shopping online.
That’s why personalizing search results (based on search history, interactions, and demographic information) can significantly enhance the shopping experience and, ultimately, AOV.
For instance, if a customer frequently buys electronics, showcasing high-end gadgets or related accessories when they search can increase the chances of a completed purchase.
3. Prioritize trending products, brands, or categories
You know your business best. Pick the products you want to rank first. Arrange search results based on current trends, discount size, and stock quantity, or promote some brands higher than others.
Besides, you can boost specific query keywords or phrases. If a user types in a term that matches the title of some products, campaigns, or projects, the e-commerce search will return those results at the top.
4. Exploit AI-powered product recommendations
Don’t blindly guess what works and what doesn’t. AI-powered searchandising recommends products to your users based on the likelihood of purchase.
For instance, if a customer searches for a “smartphone,” recommending the latest models or suggesting accessories like wireless earbuds and protective cases can increase the AOV.
Effective, AI-driven product recommender encourages high-margin additional purchases.
5. Make your promotions visible
Just like in a physical store, your e-shop has to immediately inform users about the deals and offers.
Display limited-time offers or special discounts within search results to create a sense of urgency and encourage larger purchases.
Want to increase AOV even with promotions? Offer a discount on a higher-value item if a customer is searching for a related, lower-priced product.
Alternatively, offer deals for product bundles. These tactics can prompt users to spend more.
Sell more with LupaSearch
Exploit the AOV-growing strategies with searchandising in e-commerce search.
LupaSearch - an advanced e-commerce search - can help you achieve a converting search experience that drives revenue, improves user satisfaction, and boosts AOV.
Whether it is custom search results ranking, personalizing results, enhancing recommendations, or making your offers pop, LupaSearch is a solution to your business success.
Request a free product demo, and let’s discuss how you can grow your e-store’s AOV.