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A user-relevant ecommerce search can account for as much as 40% of all business revenue.

Shoppers who use the search spend 2.6X more compared with people who don’t use the search.

And yet, the keyword in this promising statistic is user-relevant.

You can drastically increase your business revenue only if you meet buyers’ expectations and provide relevant search.

So, what counts as a user-relevant search, and how can you achieve it?

A user-relevant search is one that perfectly satisfies users’ requests:

  • matches the user query,
  • delivers the result quickly,
  • optionally: suggests an accurate product the user has not thought of.

A relevant ecommerce search drastically improves satisfaction with your website. That means the shopper will be more likely to buy now and come back again in the future.

Loyal customers and brand advocates are the most valuable type of customers. Make sure to acquire and keep them.

Therefore, your goal as a business owner is to provide your shoppers with such a search experience that they would never head to competitors’ websites.

How can you achieve that?

How to achieve a user-relevant search experience?

Let’s discuss the five best practices to help you achieve a highly intuitive and user-relevant search experience.

1. Work to achieve top-class search accuracy.

Make sure your ecommerce search immediately gets to the core of the user’s search intent. Regardless of the search query (summer dress for 6yo girls or summer dress for my daughter), the ecommerce search has to deliver the same results.

To do that, choose ecommerce search solutions that support Natural Language Processing (NLP). By analyzing the language in search queries, NLP can identify synonyms and related terms, improving the accuracy and relevance of search results.

This way, your ecommerce search could understand that a “summer dress for my daughter” implies the mother’s expectation to find a summer dress for a girl.

2. Accurately predict the user’s intention.

A converting ecommerce search should predict what the user is searching for in real-time.

Similar to Google search, ecommerce search should automatically complete the user queries. If a user makes a mistake, it should also fix it and provide a few “Did you mean” alternatives.

Autocomplete, did-you-mean, and typo detective features of an ecommerce search significantly reduce typos and improve the overall search experience.

And that is precisely what you seek to achieve.

3. Optimize the search for a mobile-first experience.

65% of shoppers who feel the “I want to buy something” moment are holding their mobile phones.

That puts mobile phones at the top of all devices relevant for ecommerce business owners. To boost sales, you must optimize your ecommerce search for mobiles.

Use a responsive design, and make sure the buttons are easy to click and the search is intuitive. Mobile experience alone can make or break the business.

4. Personalize the shopping experience.

48% of shoppers spend more when their shopping experience is personalized. Use this data for your benefit.

Tailor search results and suggestions based on previous user searches, on-site behavior, and items the person is interested in.

A user-relevant ecommerce search solution should tailor the search experience for each customer to match unique expectations.

For that, use an ecommerce search that supports personalization and can provide the most user-relevant experience.

5. Facilitate filtering and sorting experience.

Personalization, relevance, and filtering are the top 3 ecommerce search features that benefit the business.

Filtering (or faceting) allows shoppers to narrow their search results based on specific criteria such as price range, color, size, brand, and product category.

This feature alone can help shoppers find the exact product they are looking for (and do it fast!).

The quicker the shopper finds the product, the faster he converts.

Ecommerce success at your fingertips

Introduce the best search practices into your ecommerce website to provide a highly relevant user experience and boost revenue.

Do this yourself or partner up with LupaSearch - a highly-converting ecommerce search provider that immediately gets to the core of your shoppers’ search intents.

From building a converting ecommerce search to continuously improving its relevance, our team is here for your success.

Schedule a demo today with LupaSearch, and let’s find ways for your business to thrive.