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The on-site search of an e-commerce website is inseparable from the external (SEO) search.

If on-site search works efficiently, the SEO results will simultaneously improve.

So how are these two e-commerce pillars related? How can on-site search improve SEO results? How to achieve that?

Keep on reading to find out.

What is on-site search, precisely?

On-site search, also known as internal search, is a feature that allows users to search for specific content within a website, especially e-commerce.

There are a few options businesses can adopt on-site search:

  • Use a default search provided by the e-commerce platform,
  • Build a custom search solution and advanced functionality,
  • Pick an already-existing AI-driven e-commerce search solution.

A default search is not an effective solution for businesses with a large product feed or for those that seek fast business growth and expansion. Therefore, in this article, we will discuss the two latter solutions.

Only an advanced custom-built solution or an AI-powered existing search solution can radically improve conversion rates and SEO results.

Here’s how.

How can on-site search positively affect SEO results?

In a successful e-commerce and SEO world, it all comes down to satisfying users’ needs. As simple as that.

If an e-commerce search makes your customers convert faster - that is, you satisfy their needs - that remarkably improves your website’s rankings on search engines.

How?

1. Highly improved user experience

Effective on-site search highly improves user experience. When users quickly and easily find the information they need, they are more likely to stay on the site longer and engage with more content. Besides, the faster you suggest the product they are looking for, the more likely they will purchase it.

It can lead to higher engagement metrics, such as time on site, pages per session, and conversion rates, which are important factors that search engines use to determine the quality and relevance of a website.

2. Increased focus on product titles and descriptions

The effectiveness of an on-site search is strongly related to continuous data-based website improvements. So, to improve on-site search, businesses must improve product titles and descriptions’ accuracy and relevance to the users.

Simultaneously, SEO ratings improve. Search engines use product titles and descriptions to understand website content and determine its relevance to a user’s search query.

You can also improve your business visibility in search engines by optimizing product titles and descriptions with user-relevant keywords (naming your products the way your users call them). This way, users will more likely find products when searching for relevant terms.

3. Reduce bounce rate

Well-performing on-site search can significantly reduce bounce rates. When users are unable to find the content they are looking for, they may quickly leave the site, which can lead to a high bounce rate.

With on-site search, users can easily find the products they are looking for. Besides, an efficient internal search allows users to enjoy a fast page load without lags. It leads to more engaged users, higher conversion rates, and improved SEO results.

To improve your on-site and off-site product discoverability, implement a highly effective e-commerce search solution.

For that, there are two options. One is for you to have a team of dedicated search experts and extensive financial resources to build a custom solution from scratch.

Another solution (a more appealing one) is to introduce an AI-driven, highly converting e-commerce search solution like LupaSearch.

LupaSearch uses advanced AI algorithms and machine learning techniques to understand the intent behind a user’s search query and provide relevant and accurate results (including such factors as synonyms, context, and user intent).

The best part about LupaSearch is that you do not need coding knowledge. The dedicated team of LupaSearch search experts will assist you with that.

Some businesses that introduced a LupaSearch on-site search solution noticed a stunning 8X increase in conversion rates.

Improve your e-commerce business. Contact a LupaSearch product consultant and request a free demo today.