43% of website visitors go directly to the search bar to find the wanted products. If they do not find what they are looking for, they leave the website.
Modern shoppers come with high expectations for an e-commerce brand. Stunningly, 74% of shoppers would feel frustrated if their in-store experience was impersonalized and irrelevant.
That is why as an e-commerce business owner, you cannot afford to let users not find the wanted products.
Therefore, improving an e-commerce site search can increase conversion rates and your business’s success.
5 strategies to improve e-commerce search results
1. Searchable product titles and descriptions
One of the most effective ways to improve e-commerce search results is to use relevant and descriptive keywords in your product titles and descriptions.
They will make it easier for customers to find your products when they search using specific terms. For example, if you’re selling a red dress, you might include keywords like “red,” “dress,” and “women’s clothing” in the product title and description.
This way, regardless of the search term, shoppers will find the products they want.
2. Add synonyms and typo corrections
Another way to improve e-commerce search results is to implement a search engine capable of handling synonyms and spelling variations. It will help customers find your products even if they do not use the precise wording you expect.
For example, if a customer searches for “sneakers” but you’ve listed your products as “tennis shoes,” the search engine should still be able to find the correct products.
3. Product filtering and sorting
You should also consider implementing filtering and sorting options on your website. They will allow customers to narrow down their search results and find the most relevant products easier.
For example, a customer might use the filtering options to only see red dresses in a selected size, price range, or even material.
4. Analysis of trends, patterns, zero-result pages
Track and analyze your e-commerce search results using the analytics tool in your search provider. It will give you valuable insights into how customers use your search engine, what keywords they search for, and which products are most popular.
Use this information to update your marketing strategy. For instance, you might notice that certain products are popular during certain times of the year. Use this information to boost trending products and launch special campaigns.
You can also notice that some keywords drive users to the no-results pages. Review the search terms and make adjustments. Add synonyms, rewrite product descriptions, order popular out-of-stock items, or expand your product assortment.
5. Personalize search results
The majority of customers expect a personalized shopping experience. Choose a search engine that supports search personalization.
For instance, your e-commerce store should understand what the user is most interested in. If the shopper searches for swimwear, the next time this person uses the search, you could promote bestselling swimwear brands higher in the search results.
Personalized search results can help customers discover new products they might not have found otherwise. This practice can generate more sales for your business.
Besides, personalization immensely improves user satisfaction, builds loyalty, and reduces the cost per order.
How can LupaSearch facilitate the search improvement process?
Consider LupaSearch as an effective e-commerce search provider that can assist you in your business success. This AI-driven site search solution can increase your conversion rates by up to 8X.
LupaSearch delivers essential and advanced features for maximizing site search efficiency. From typo correction to personalization, it gets to the core of your user’s search terms and delivers a rewarding user experience.
LupaSearch supports all major e-commerce platforms with no coding knowledge required. Contact our product consultants for a free demo, and see how effective site search grows your business.