Whenever a user receives a “zero results” page after typing in a search query, it frustrates him. For the consumer, this means that the product he is looking for is not in the e-shop. Often he will immediately leave your website and shop at your competitors.
However, a “zero result” page does not always mean that the product a person is looking for does not exist. In many cases, the site search fails to find these products.
So, how can you minimize the occurrence of “zero results” pages by introducing a converting site search?
What are “zero results” pages?
In short, “zero results” directly translate to “no purchase.” Or, in most cases, a lost client, too.
A site search returns a blank page when it cannot match a user’s query with a relevant product offering. In other words, when the e-commerce store does not have a product the user was looking for.
Some dedicated users might rephrase their search and type in the query again. However, in most cases, such a person will abandon the website.
Why are “zero results” pages harmful to e-commerce businesses?
In this highly competitive e-commerce world and a short user attention span, dissatisfying users’ request often leads to a loss of potential purchases.
Therefore, in short term, a “zero results” page harms the overall user experience with your e-commerce store. Besides, it changes user attitudes toward your brand. If you cannot offer what a user needs, he will be less likely to revisit your website later.
That being said, in the long term, an unoptimized “zero results” page adversely impacts your business success. The bounce rates increase, user satisfaction decreases, and the potential revenue shrinks.
How can site search help you minimize the occurrence of “zero results” pages?
You cannot completely avoid “zero results” pages. Sometimes even top-class retailers finish their stocks. But these are rare cases.
Usually, the root of the problem is the site’s capability to understand the intended user’s meaning and return relevant products.
For instance, if you are a seller of phones and phone cases, your search should understand that iPhone stands for both the phone and its accessories, including cases.
If you are selling fridges, your website should offer the same results for search queries fridge and refrigerator.
That means, if you want to minimize the occurrence of “zero results” pages, you should first improve the accuracy of your site search.
Here’s how to do that.
AI-driven search for reducing bounce rates and improving user satisfaction
An AI-technology-driven site search can become a lifesaver for your e-commerce business. It plays a critical role in your business success - it understands what users actually search for and delivers it.
A converting e-commerce search engine like 1LupaSearch translates even the most complex user search queries into relevant product suggestions. How does it do that?
First, LupaSearch allows your e-commerce website to support various synonyms (fridge and refrigerator included). This immediately eliminates the “zero results” pages that popped up because of wrong users’ requests.
Then, it automatically completes the user query as he types. If a user searches for broad terms, it suggests alternative or more specific queries. This way, a user can pick the most-relevant search query, including the one he did not think of beforehand.
Also, you can periodically review the queries that caused the most “zero results” pages. Use this data to plan your future product offerings, stock expansion, and, as a result, business growth.
The best thing is that you do not need any coding knowledge to achieve that. There are LupaSearch dedicated search experts for that.
Schedule a demo with a LupaSearch product consultant, and let’s discuss how you can make the most out of your e-commerce site search.