Ecommerce search is one of the often-overlooked aspects of a successful online business.
Almost every second shopper goes straight to the search box as soon as they land on your website. Depending on the search experience, users will either purchase the product or abandon the website.
That said, ecommerce search plays a critical role in customer experience, sales, and business growth.
Let’s explore how you can scale your business with the help of ecommerce search.
It improves customer satisfaction.
When customers visit your online store, they expect to find what they’re looking for quickly and easily. If no search bar is available or the search fails to deliver wanted results, customer satisfaction decreases.
94% of online shoppers agree that finding products quickly is the most crucial feature a store can offer.
That is why you need an effective ecommerce search. It can help you drastically improve user satisfaction by letting them find needed products without wasting time browsing through irrelevant or out-of-stock goods.
The happier the customers, the more repeat purchases, and the higher your revenue.
It personalizes user experience.
48% of online shoppers spend more on websites that personalize their shopping experience. If you aim to scale and grow your business, an ecommerce search that personalizes the search experience becomes a must.
A relevant ecommerce search can personalize your user experience by tailoring search results to each customer based on language, browsing history, search history, and other factors.
Personalization significantly improves user satisfaction and retention, makes them feel understood and valued, and, therefore, drives more revenue.
It provides valuable insights for more relevant offerings.
Ecommerce search can collect valuable data about your customer’s preferences, needs, and pain points which you can later use for offering what’s popular in the market.
Every search query, click, and purchase provides valuable insights into customer behavior, preferences, and trends. Collect this data, get back to it frequently, and make it work for your further business growth.
Use this data to optimize your product catalog, pricing, marketing, and merchandising strategies to better match your customers’ expectations and increase your sales and loyalty.
You can also use this data to track market trends, identify gaps in your inventory, and discover new growth opportunities.
It boosts conversions and sales.
Last and most importantly, a well-optimized ecommerce search can directly impact your conversion rates, sales, and business revenue.
Online shoppers who use ecommerce search generate about 30-60% of all ecommerce store revenue.
It also has the potential to improve the average order value and the number of items per order.
Besides, it can also help you upsell and cross-sell relevant products to your customers by showing them personalized recommendations, promotions, and related goods.
AI-driven ecommerce search for your business growth
A powerful and intelligent AI-driven ecommerce search is a game-changer for businesses that want to grow.
Investing in a converting search solution like LupaSearch can drastically improve your ecommerce store’s relevance, customer satisfaction, and conversion rates and provide a competitive edge.
If you are ready to grow your online business and revenue, request a free demo.
The LupaSearch team will be happy to provide you with a demo using your product dataset, so you can immediately compare it with your previous site search. And feel the difference.