Autosuggest is one of the most central site search features. It can boost e-commerce business sales by 24%. It is an effective tool to improve user experience and increase sales.
What exactly is autosuggest, and how can you use this feature to drive more sales in your e-commerce store?
What is autosuggest in site search?
Autosuggest is a common feature in search engines that immediately offers variations of possible search queries (and results) based on what the user is typing into a search field.
One of the most prominent examples is Google Search. When you start typing your request, Google automatically suggests possible queries. It facilitates and fastens your search experience, allowing you to receive relevant information within seconds.
The same applies to modern e-commerce stores that introduce AI-driven site search that supports autocomplete features.
In this case, a user is typing his request into a search field, the search algorithm automatically finishes the query and offers similar ultra-relevant suggestions.
Key benefits of autosuggest
As an e-commerce business owner or an e-shop administrator, you should strongly consider introducing autosuggest.
82% of the top 50 leading e-commerce websites offer an effective autosuggest functionality. When implemented correctly, it can drastically boost conversion rates.
So, how does autosuggest work, and why should you consider adding it to your e-commerce store?
Minimizes zero-result page occurrence
Autosuggest is a critically important feature to reduce no-results page occurrence. If a user accidentally makes a typo, autosuggest offers a fixed search term variation. It is especially relevant for products that require naming specific models (like photo cameras or lenses).
Even if the user types in a correct phrase, autocomplete can guide him to related queries guaranteed to retrieve results. Eventually, users will be offered the product they were looking for, never hitting a dead-end point.
Improves in-store customer journey
Autocomplete is a perfect feature to improve and shorten customer journeys. The sooner the website visitor gets to a desired product page, the higher the chance he will make a purchase.
By providing accurate search terms in real-time, you shorten the time users need to find the products. It can drastically improve search-generated conversion rates.
Suggests additional content
Autosuggest is highly engaging in-store content that allows website visitors to find the products they need and learn more about other relevant offers.
Based on autosuggestions, the user can get an idea about related products sold on the website. For example, a person that is searching for boots might find it beneficial to choose from various boots sold on the website: hiking boots, waterproof boots, safety boots, ankle boots, or lace-up boots.
Based on such search suggestions, a user can get a view of the sold products, specify the search, or get additional ideas about boot types sold on the website.
How to use autosuggest to drive e-commerce sales?
You do not need to code or create anything from scratch to drive more sales using an autosuggest feature.
Most AI-based, modern e-commerce search solutions (like LupaSearch) offer an integrated autosuggest functionality. It fixes typos, generates autosuggestions based on your product inventory, and boosts sales.
Such e-commerce search engines automatically check and correct spelling, and provide accurate product suggestions in real-time. Besides, it allows you to rank products on the search results based on their profitability (or any other criteria you choose).
Ultimately, such e-commerce search providers as LupaSearch brings your e-commerce business to the next level and provides the practices followed by the top players in the e-commerce market.
The best part is that you do not need any coding experience. The LupaSearch team is there for you.
Contact our product consultant today, and receive a free demo.