Site search is more than just a nice-to-have feature for your e-shop. It’s a powerful tool that can help you increase your conversions, retention, and customer loyalty.
It can either set you behind or apart from competitors.
But what makes the difference?
How can you exploit AI-powered search to be among the top players in your ecommerce field?
How is AI site search different from traditional search?
Traditional site search usually relies on direct algorithms that retrieve results based on specific criteria like keywords. For instance, it might only search for a precise match between a search query and a product name.
However, this approach often fails to understand the user’s intent, context, and preferences, leading to irrelevant, incomplete, or inaccurate results.
Differently, AI-powered site search uses AI algorithms (that include machine learning, natural language processing, etc.) to interpret complex user queries and deliver relevant results.
For example, an AI-powered site search can understand conversation-like queries like free-form expressions, synonyms, misspellings, or jargon.
So, how can it set you apart from your competitors?
How can AI-powered site search set a business apart from its competitors?
AI-powered site search can help ecommerce businesses gain a competitive edge in the market and make customers prioritize their e-shop instead of the competitors’.
Here’s how.
By reducing the bounce rates
AI-powered site search can provide instant and relevant suggestions as the user types, helping them refine their query and discover more options.
For instance, if a user types “green,” the e-shop can suggest “green skirt,” “green shoes,” “green phone case,” etc., based on the user’s behavior, preferences, and overall search trends.
This way, you can keep the user engaged and interested in your site, reducing the chances of them leaving without purchasing.
By delivering precisely what the user is looking for
AI-powered site search can decipher natural language queries - the ones with spelling mistakes, jargon, or synonyms. Also, such an advanced site search should be able to automatically assign relevant filters (based on the user’s query).
To illustrate, if a user types “cheap women sunglasses,” the e-shop can interpret the meaning behind the query and return the most suitable products based on the criteria. In this way: price, gender, reviews, popularity, etc.
Accurate product recommendations create smooth and satisfying search experience users tend to pay more for.
By personalizing the shopping experience
80% of shoppers are more willing to purchase from a brand that delivers a personalized shopping experience.
AI-powered site search can analyze the user’s behavior, preferences, and search history to provide personalized product suggestions that match their needs and likely future desires.
For example, if a user has just searched for a computer mouse, your site can recommend other products that usually people buy together, such as mice mats, headphones, or other trending computer accessories.
This practice can encourage shoppers to buy the bulk of products from your store, increase the average order value, and regard you as a market authority.
By accurately predicting trends
Continuous analysis of search results is a reliable source of information for predicting future trends and delivering what’s relevant.
For instance, if you run a bookstore and notice a growing trend of fantasy books, you can expand your assortment and suggest users buy fantasy books.
Soon users will start preferring your e-shop as a go-to place to get the most demanding, viral books.
Ready to take the most out of AI-powered site search?
AI-powered search is a game changer for ecommerce businesses. Exploit its benefits and see your revenue numbers grow.
Let LupaSearch guide you to success.
This AI-powered site search solution will help you deliver relevant and accurate results that match the user’s intent and context.
Create a satisfying and rewarding search experience that makes the user feel valued. Take leverage of AI, improve your site’s search performance, and gain a lasting competitive advantage.
Start today.