Generative AI in e-commerce can be a game-changer.
An AI chatbot, integrated into an e-store that seamlessly understands user queries can increase sales by 20%, and bring a 15% increase in customer satisfaction.
Want to achieve similar (and better) results?
Let’s discuss the no. 1 trending sales-growing strategy you should implement - Generative AI in e-commerce search.
Briefly: What is Generative AI?
Unlike traditional AI, which typically processes and analyzes data, generative AI can produce text, images, videos, and more. It learns patterns, deeply understands various content, and uses this knowledge to create new materials.
“How is this related to e-commerce?”, you might ask.
It’s more than related.
Generative AI in e-commerce: a sales-boosting strategy
Your e-commerce customers no longer have time for endless product scrolling and guessing your product assortment.
That’s why 43% of all website visitors go straight to the search bar.
They expect fast, accurate, and personalized search results that help them find what they need quickly.
If your e-commerce search fails to deliver this expectation, you lose a potential sale AND a satisfied customer.
There are dozens of things that can go wrong why your site search would fail to deliver accurate results:
- a user makes spelling mistakes, and your search fails to correct them
- your products lack product descriptions
- a user uses a synonym for naming a product that your e-commerce search does not understand
- a user enters an abstract search query
- a user enters too specific (long-tail) search query
- and many more.
There are too-common errors that happen when using a built-in e-commerce search, or not using any at all.
And that is exactly where such advanced e-commerce searches powered with GenAI like LupaSearch come into play.
Generative AI boosts e-commerce search capabilities by providing more relevant and tailored results, improving the shopping experience, and driving sales.
No more lost sales opportunities.
How?
How can implementing Lupa GenAI boost your e-commerce sales?
It takes your search accuracy to the next level.
Lupa GenAI improves the accuracy (and speed!) of search results. It understands the context and intent behind customer queries and delivers precisely what the user is looking for.
This means that even vague or complex search terms can return precise results.
For example, if a customer types “trending dotted summer dress,” the AI can interpret the query and generate a list of dresses that match the description, considering factors like popularity, design, use cases, and customer reviews.
It provides a chat-like search experience.
Lupa GenAI transforms the search process into a chat-like interaction. Customers can now ask questions in natural language and receive instant, relevant responses.
This strategy mimics the experience of speaking with a knowledgeable salesperson, making the search process more engaging and effective.
For example, a user might ask, “What are the best running shoes for marathons?,” and the AI can provide detailed, personalized recommendations based on the latest products and customer reviews.
It personalizes the shopping experience.
91% of users are more likely to shop with brands that provide personally tailored offers and recommendations.
With Lupa GenAI, personalization is a non-negotiable bonus. By analyzing a customer’s browsing history and preferences, Lupa GenAI generates highly relevant product suggestions.
This level of personalization drastically boosts conversions. For instance, if a customer frequently searches for sports equipment, generative AI can recommend the latest gear and accessories tailored to their interests, increasing the chances of a sale.
Skyrocket your business sales with LupaSearch
LupaSearch is an advanced, AI-driven search engine that revolutionizes how customers interact with your site.
With Lupa GenAI, you can be sure your customers find exactly what they need quickly and easily, driving your business sales to new heights.
Ready for an upgrade? Request a free product demo at LupaSearch, and let’s discuss your business growth plan.