Nowadays, finding the needed information (or a wanted product) on an e-commerce platform is challenging. Businesses and website users rely heavily on search engines to access information quickly and easily.
However, default e-commerce search engines come with their limitations, and that’s where self-managed search software comes in.
Self-managed search software is a type of e-commerce search engine that allows e-shop admins to customize their search experience by specifying sources, formats, and filters for their search.
Unlike traditional search engines pre-built in the e-commerce platfrom, self-managed search software can be tailored to meet the unique needs of each user.
This article explores the benefits of self-managed e-commerce search software and how it can transform the way individuals and organizations access information.
1. Personalization
One of the benefits of self-managed e-commerce search software is the ability to personalize the search experience.
With default search engines, users are presented with a generic search experience that may not be tailored to their specific needs. Self-managed e-commerce search software allows e-shop admins to set up a highly user-relevant search experience. This way, an e-commerce store can suggest personalized product recommendations.
Studies such as those by Liu, Yu, & Meng (2004) have shown that personalizing web search by learning user profiles from search histories significantly improves retrieval effectiveness [1].
For example, if a user is looking for hiking equipment, the e-commerce search gathers the information. That means, the next time the same user visits the website, the search will remember their previous interest in hiking-related products.
By personalizing their search experience, users can save time and get more relevant results.
2. Customization
Self-managed e-commerce search software also allows users to customize the search filters and settings.
For example, users can specify product-relevant filters. Also, with the help of Dynamic Filtering, users can experience a custom-tailored product filtering experience.
That means a person looking for a refrigerator will see only household appliance-relevant filters instead of, let’s say, beauty or fashion products.
3. Cost-Effectiveness
Self-managed e-commerce search software can also be more cost-effective than traditional search engines, keeping in mind the added benefits it provides.
If an e-commerce store wanted to add additional features of an advanced search, such implementations would usually be highly expensive.
Yet, when you use a pre-built advanced self-managed e-commerce search software like LupaSearch, you do not need to pay any additional money for regular maintenance or premium features. (Nor you don’t need any prior programming knowledge.)
There is a dedicated LupaSearch team working alongside you for your business success.
4. Efficiency
Self-managed e-commerce search software can be more efficient than traditional integrated e-commerce search engines.
Traditional search engines use rather basic algorithms to deliver search results, which often result in irrelevant or inaccurate results.
Self-managed e-commerce search software, on the other hand, allows users to customize their search experience to get more relevant results.
For instance, machine learning frameworks that personalize searches based on user history have demonstrated significant improvements in search quality, underscoring the efficiency of self-managed software [2].
5. Better decision-making
Self-managed e-commerce search software can also improve decision-making within e-commerce organizations. With traditional search engines, users may have to sift through irrelevant or inaccurate information to find what they need. It can be time-consuming and frustrating and can result in poor decision-making.
Self-managed search software allows users to access more accurate and relevant information quickly and efficiently. It can help them make better decisions and improve organizational outcomes.
But that’s not it.
Self-managed e-commerce search software also helps e-commerce admins to make data-driven decisions. When you use such an e-commerce search as LupaSearch, you receive access to your site’s Reports, Stats, and Analytics.
This information is especially useful in understanding search patterns and overall trends and making decisions on what works and what doesn’t, planning product stocks or future product assortment.
LupaSearch - Your Go-To Pick in Self-Managed E-Commerce Search Software
Self-managed e-commerce search software is a powerful tool that can transform the way users access information on your e-shop.
To achieve that, pick an already-tested and perfected ecommerce search solution like LupaSearch.
LupaSearch is an AI-driven ecommerce search that gets to the core of the users’ search queries and delivers highly user-relevant results that improve product discoverability and boost sales.
You do not need coding knowledge to power your self-managed site search. The LupaSearch dedicated team of search professionals is here for your needs.
Contact us today, and receive a free demo.
References
Liu, F., Yu, C., & Meng, W. (2004). Personalized Web search for improving retrieval effectiveness. IEEE Transactions on Knowledge and Data Engineering, 16, 28-40. https://doi.org/10.1109/TKDE.2004.1264820
Yoganarasimhan, H. (2017). Search Personalization Using Machine Learning. Marketing Science eJournal. https://doi.org/10.2139/ssrn.2590020