64% of users go straight to the search engines whenever they feel that “I-want-to-buy” moment. And that’s where the fun or disappointment begins.
72% of e-commerce sites completely fail to meet modern users’ expectations. Instead of finding what they want within a few seconds, users usually end up:
Receiving irrelevant product offerings,
Seeing dozens of out-of-stock items,
and getting trapped in the zero search results page.
Generative AI can solve these too-common user issues and deliver a seamless shopping experience that differentiates your business from the rest.
How?
Let’s figure it out.
But first:
What is generative AI?
Generative AI learns from large amounts of data to understand and generate new content.
Most likely, you are familiar with one of the tools - ChatGPT. That’s an example of generative AI in action.
Of course, you won’t need to generate stunning images or write poetry on your e-shop (even though it’s nice to play around with it). You might want to apply it to your e-commerce search engine and achieve an improved search experience.
How (and why) can you do it?
How can you apply generative AI in your e-commerce shop?
There are many ways you can apply and exploit generative AI in your e-commerce shop.
Yet, the end goal should be to deliver a rewarding shopping experience that differentiates your business from the rest of the market.
To do that, you should mainly focus on improving the usability and relevance of your e-commerce search.
After all, e-commerce search, when done right, is what can put your business ahead of 72% of the market.
3 ways how generative AI can boost your e-commerce search relevance
LupaChat - the site search that feels like a shopping assistant
Imagine searching “What do I need to make shrimp risotto” and instantly having all the ingredients ready to add to your cart.
Generative AI, when applied to e-commerce search, can serve as a chatbot that feels like a shopping assistant.
In this case, LupaChat (a generative AI-based LupaSearch chatbot) can interact with customers in natural language, understand their intent, and provide accurate and relevant search results.
As it’s easy to add all the products you need to the cart, this functionality can drastically boost your business conversion rates, customer satisfaction, and loyalty.
Extracting filter information from the queries
With generative AI, there is no more need for your users to manually apply all the filters to find the precise expectations-matching products. Or worse - wander through endless product lists without an option to filter and sort what’s applicable.
Generative AI can supercharge your e-commerce search by eliminating the need for users to apply filters - it does it for them.
Website visitors can ask: “show me women blue jeans mom style size 30” - and the generative AI behind your e-commerce search engine will return only query-matching products, with filters automatically applied.
Less hassle and more relevant product offerings are the key to a conversion rate boost.
A shopping experience that feels personal
40% of shoppers spend more money than planned on websites that highly personalize their shopping experience.
Generative AI can help you achieve that. Such a highly converting e-commerce search can understand individual shopping preferences, analyze user queries, and deliver a highly satisfactory shopping experience.
Generative AI analyzes user behavior, preferences, and historical data to curate personalized product suggestions, ensuring each customer feels seen and understood.
And that directly translates to heightened user satisfaction - the ultimate goal that sets your business apart.
Rise above the rest of e-commerce players with LupaSearch
As a converting e-commerce search, LupaSearch unlocks the added benefits of generative AI that can easily applied to your e-commerce shop.
Raise the bar and set a new standard for converting e-commerce searches.
Easily integrated into your current CMS, LupaSearch can help you achieve the shopping experience your users were always looking for.
Request a free product demo, and let’s discuss how your business can rise above the rest of the e-commerce players.