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What is buyer intent?

Buying intent is defined as a measure of how likely it is that a customer will buy something within the next 30 days. This metric is used to predict whether customers are ready to make a purchase or not. It is essential because it helps marketers understand the level of interest in a certain product or service.

Buyer intent is usually measured by analyzing data collected from previous purchases, browsing history, social media posts, etc. Predictive analytics uses algorithms to analyze historical data and determine future trends based on current behavior.

What is Intent Data?

Intent data gives marketers insight into customer behavior. Marketers use it to figure out which customers are most likely – and least likely – to buy products or make purchases. They can then target those customers with personalized messages and offers.

Marketers collect this data through cookies and other tracking tools. It can help you identify potential leads, find new ways to sell products, and increase conversion rates.

When people talk about intent data, they’re referring to how companies should approach their advertising campaigns. You might see ads for a product that seems like it could be useful but isn’t relevant to your audience. Or you might see an ad for something that doesn’t seem like it’s related to your brand at all.

Companies can prioritize accounts based on the things they’re searching for. For example, if someone searches for “coupons,” you know they’re probably shopping for discounts. If they’re looking for “batteries,” you know they’re more interested in electronics.

This information helps marketers better understand what customers want before asking for anything. It lets them know whether they should focus their attention on one part of their site or another.

How is Buyer Intent Data Collected?

There are six main ways to gather buyer intent data:

  1. Search queries
  2. Social media posts
  3. Email marketing
  4. Mobile app usage
  5. Website Traffic
  6. Customer reviews

How Does Intent Data Differ

First-Party Data?

You probably use web tracking data to understand what happens on your site. But do you know how much traffic you’re getting, where it came from, and why people are clicking on certain buttons?

Intent data gives you insight into each visitor’s actions once he/she lands on your site. This information helps you better understand what visitors want and whether or not they converted.

Third-Party Intent Data

Third-party intent data help marketers understand what people are doing online. In addition to helping you understand how people interact with your product or service, it allows you to see where people go after interacting with your brand. You can use this information to improve your marketing strategy.

There are five main ways to gather this type of data:

  1. Conversions - If someone visits your site and makes a purchase, this is called a conversion.

  2. Interactions - If someone interacts with your brand on social media, this is called an interaction.

  3. Events - If someone signs up for your newsletter, subscribes to your blog, or downloads a whitepaper, this is called an event.

  4. Website Behavior - If someone spends 10 minutes looking around your website without making a purchase, this is considered website behavior.

  5. Search Terms - If someone searches for something related to your brand, this is called a search term.


The world of ecommerce is changing rapidly. New technologies like artificial intelligence and machine learning automate tasks and make customer interactions easier. This trend is already impacting how businesses and people buy products online.

As we move forward, there will only be more opportunities to collect valuable insights about our customers. The key is understanding how to best leverage these insights to grow your business.

Examples of marketing to increase buyers intent