Ready to transform your e-commerce search into a conversion powerhouse that keeps customers spending money?

We prepared a cheat sheet of best practices for achieving a conversion-boosting e-commerce search and flowing that stream of income.

Ready?

But first, why does e-commerce search matter?

The statistics are mind-blowing.

Conversion rates can be up to 50% higher for users who use e-commerce search. That means you can get half as many more orders (and revenue) without much effort or radical financial investments.

And that’s not all.

Those who use your e-commerce search will statistically spend 2.6 times more compared to those who don’t use search.

Now we’re talking, right?

So, what are the best e-commerce search practices you should immediately apply to your business?

Personalize search experience for each visitor

Personalization is one of the most critical aspects of a successfully-converting e-commerce search.

Tailor search results to individual users based on their previous interactions, search history, and browsing behavior. This way, users will feel that the products on your site are relevant to them and, therefore, will buy more.

Example: If a customer frequently buys eco-friendly products, your search can prioritize similar products in the search results.

Autosuggest search terms for better intuitiveness

Humans make mistakes all the time. Don’t let a single typo cost you a purchase.

Auto-suggestions and auto-complete features guide users as they type, helping them finish search queries faster and find what they’re looking for more quickly.

This way, you can effectively shorten the path to conversion.

Example: If a user types “headp,” auto-complete can suggest “headphones,” “headphones wireless,” or “headphone stand” based on popular searches.

Traditional search methods rely heavily on keywords, which can often miss the mark regarding relevance.

That’s why you should use vector search.

Vector search uses machine learning to understand the context and meaning of a query, mapping it to a vector space where similar items are grouped.

That means, your users can enter a complex, multi-faceted query, and still receive a relevant result.

OR, they can describe a product visually, and the search will match the description with the right product.

Example: A search for “blue casual shoes under $50” will yield results that match the color, style, and price range, rather than just products with “blue” in the title.

Exploit the power of AI search with Lupa GenAI

Connect customers with their personal product assistant using Lupa GenAI. This advanced AI-powered tool answers customer questions and learns from user behavior to generate tailored product recommendations and search suggestions.

Lupa GenAI not only understands complex queries and user intent but also provides customized explanations about why each product is a good fit based on what customers search for.

Example: A user searching for “comfy office chair” might get results ranging from ergonomic chairs to plush desk chairs, even if those products don’t contain the exact phrase “comfy office chair.”

Finally, but critically importantly, use analytics tools to track what users are searching for, identify popular and emerging trends, and understand search patterns.

In the Reports, Stats, and Analytics, there lies crucial information for better decision-making.

This data can help you optimize your product offerings, improve inventory management, and tailor your marketing strategies to meet customer demands.

And all that translates to even more sales and revenue.

Example: If you notice a spike in searches for “sustainable products,” this could indicate a growing customer preference, allowing you to adjust your stock and marketing strategy accordingly.

Where to begin?

Take the first step towards a better-converting e-commerce search by picking a reliable e-commerce search solution like LupaSearch.

By implementing these best practices, you can create a powerful, conversion-boosting e-commerce search experience.

Ready to exceed your customers’ expectations?

Request a free product demo at LupaSearch, and let’s watch your conversion-boosting e-commerce search in action.