E-commerce search can make money (or burn it!) depending on how effectively you use it.

In 2024, most top e-commerce market leaders are harnessing the power of AI-driven, highly user-relevant e-commerce search.

Ready to upgrade your e-commerce search game?
Make sure you exploit these top 10 e-commerce search trends in 2024.

#1. Personalize the search experience

80% of consumers are more likely to purchase from a brand that offers personalized experiences.

That’s why tailoring search results to users based on their past search queries, product selections, and demographics can drastically improve user satisfaction and conversion rates.

Vector search allows your customers to find the product they want by describing it.

This is highly effective for products with difficult names (like electronics) or for a wide product assortment (like clothes, home decor, furniture, etc.).

This technology helps your website users discover products they didn’t even know they wanted. Your business wins by boosting sales and customer satisfaction.

Mobile commerce is expected to account for 72.9% of all e-commerce sales by the end of 2024.

That’s why optimizing your search functionality for mobile is critical. Speed and ease of use are key factors here.

Ensure that your search bar is easily accessible and that results are displayed in a mobile-friendly format.

#4. Exploit dynamically adapting filters

Dynamic filters that adapt based on user input can streamline the search process, making it easier for customers to find exactly what they’re looking for.

These filters can change in real-time, offering more relevant options as users refine their search criteria.

For instance, when users search for a mobile phone, an e-commerce search can automatically assign phone-relevant filters, like storage capacity, year of release, and price, while leaving out irrelevant filters like hair type and shoe size.

#5. Recommend products based on user desires

Product recommendations can drive up to 31% of e-commerce revenues.

Analyze user behavior and recommend products that align with their needs and wishes. You can achieve this based on their previous searches, overall search trends, click history, and even browsing patterns.

Effective product recommendations can significantly increase your average order value and business revenue.

#6. Understand how users interact with Search Intelligence

Understanding how users interact with your search function is critical for future improvements and business scale.

By utilizing Search intelligence, which allows you to understand common search terms, click-through rates, and search abandonment, you can optimize your search engine to better meet user needs and improve your search performance.

Highlighting best-selling and currently trending products in search results can drive sales and create a sense of urgency.

How can you achieve this?

Use search analytics to identify these products and ensure they appear prominently in relevant searches.

#8. Capitalize on No-results pages

No-results pages are often seen as a dead end, but they can be an opportunity. Use these pages to suggest alternative products, guide users to popular categories, or even offer a discount to keep them engaged and reduce bounce rates.

There is nothing worse than ignoring data that leads users to no-results pages.

If your users are searching for a particular item very often, it might be a sign for you to add this item to your assortment. The demand is there.

#9. Improve search with a chat-like experience (Lupa GenAI)

Integrating a chat-like search experience, such as Lupa GenAI, can make the search process more interactive and user-friendly.

This approach can guide users through their search journey, providing instant answers and personalized product recommendations.

Just like asking a shopping assistant for a recommendation, your website visitors will be able to ask your AI Chatbot.

#10. Cross-sell and upsell

Cross-selling and upselling can boost revenue by up to 30%. Suggest complementary products or higher-end alternatives and increase the average order value.

Besides, upselling allows users to discover products they may not have considered before. This greatly enhances the shopping experience and user satisfaction.

Ready to make it happen?

Stay ahead of the competition and exploit these top 10 e-commerce search trends in 2024.

If you are looking for an e-commerce search solution that allows you to achieve a seamless and converting search experience, look no further than LupaSearch.

LupaSearch integrates these cutting-edge trends, including dynamic filters, chat-like search experiences, and intelligent product recommendations, so you can sell more.

Request a free product demo, and let’s have a productive conversation.