If you are not exploiting generative AI in your e-commerce search, you miss out on the enormous potential to boost your e-shop sales, revenue, and customer loyalty.
But how does that apply to your e-shop, precisely?
We’re going to reveal the one too-often-overlooked generative AI use case that has helped one of our clients boost their conversion rates 3X and drastically increase their sales.
Apply this use case to your e-commerce business and make the most out of what generative AI can offer.
But first - what is generative AI in e-commerce?
In short, generative AI (or Generative Artificial Intelligence) is the most recent form of artificial intelligence capable of understanding and creating new data.
It helps brands to offer personalized shopping experiences and tailored product recommendations.
Examples of generative AI in e-commerce
Imagine ChatGPT applied to an e-commerce shop - that is basically it.
Generative AI, when applied to e-shops, can offer various shopping experience-boosting tools like:
Text generation:
It can write natural language content based on a prompt. Let’s say your customer is asking for advice - the generative AI-powered search can return matching search results and provide brief answers.AI-powered chatbots:
It can create interactive agents that assist customers with various queries and tasks, such as product information, product comparison, and other purchasing decisions.Pricing optimization:
It can also analyze customer data and market trends to determine the optimal pricing strategy for your product assortment. This way, you can boost certain products and bury others, hence achieving an improved conversion rate.Product recommendation:
Last, it can create personalized and relevant product recommendations for customers based on their preferences, behavior, and feedback. Website visitors can ask for the best choice opinion, and the generative AI can provide it.
But the one use case that has been already disrupting the e-commerce market by growing business sales and revenue and delivering conversion-boosting shopping experience is this:
An overlooked generative AI use case - LupaChat
As an e-commerce search provider, we want to share our most recent and successful use case of generative AI.
Steal the strategy from one of our clients, apply it to your business, and transform your search-generated results.
We have integrated LupaChat LLM - a generative AI-based conversational search bot - into the gourmet food client e-shop.
The website visitors could then ask their query (same as they would do it on Google or now on ChatGPT), and the AI did one of the following:
- returned hyper-relevant, query-matching product recommendations,
- asked additional questions to redefine user queries,
- listed the needed ingredients so the user can instantly add them to their cart.
LupaChat handles complex queries that include multiple criteria, such as price, brand, color, size, rating, availability, and more.
The use case: Gourmet food e-shop
In this use case, the new website visitor could type the query “What ingredients do I need to make Pad Thai?” - the generative AI behind LupaChat would return the list of Pad Thai ingredients, all ready to add to the cart.
The results of this new shopping assistant were so good we had to apply it to other industries and see how it works.
And it did.
LupaChat served as an e-commerce sales booster in a wide range of industries, such as:
- Fashion: Whether it’s clothing, accessories, or footwear, LupaChat helped users find precisely matching products.
- Travel: LupaChat helped users plan their next trip, from travel deals, flights, hotels, and car rentals, to tours.
- Interior: LupaChat assisted users in creating their dream home, with furniture, decor, lighting, and interior details that suited their taste and budget.
- Beauty: LupaChat facilitated the search for cosmetics, skincare, haircare, and fragrances that matched user preferences.
Apply this overlooked generative AI use case to your e-commerce business and see the results.
Ready to level up your e-commerce game?
Introduce generative AI functionalities into your e-commerce search and make the most out of it.
At LupaSearch, we’re excited to see how far your e-shop can grow.
Request a free product demo and let’s have a chat about LupaSearch integration to serve your target audience needs.