Once e-commerce businesses go vector search, usually, they don’t go back.
That’s because vector search drastically changes an e-commerce shop’s product searchability, user satisfaction, and conversion rates.

Let’s take Amazon as an example - known for its intuitive e-commerce search.
Stunningly, whenever a website visitor uses the search, the conversion rates shoot 6X.

That’s the power of user-query matching e-commerce search.

Today, we’re about to unlock 5 must-apply strategies you should exploit with vector search to become unstoppable in your e-commerce search game.

Elevate your e-commerce search by understanding ambiguous or contextual user queries and delivering query-matching product recommendations.

Different from traditional keyword-based search that matches query words with product names, e-commerce search powered by vector search converts text and images into vectors and uses them to find similar products.

Pick an e-commerce search provider that supports vector search (like LupaSearch) and exploit what’s possible.

Here are the top 5 creative and conversion-driving strategies to level up your e-commerce search game.

#1 Better sell personalized offers

Every second shopper prefers brands that personalize their shopping experience. Not only do they prefer personalized product recommendations - they also spend more money on such e-shops.

Give your shoppers precisely what they are thirsty for. Vector search is your secret weapon for creating tailored customer experiences.

Analyze previous customer searches and understand preferences (a single women’s pants query is enough to show women-tailored products) to offer conversion-boosting personalized product recommendations.

#2 Guide your customers to their ideal purchase**

Vector search doesn’t just stop at understanding individual preferences; it’s a pro at helping customers filter wanted products.

LupaSearch automatically applies query-relevant product filters. For instance, if your shopper is searching for waterproof skiing gloves, it will show only gloves and clothes with relevant filters like size, material, water resistance level, etc.

That means your shoppers can search for what’s relevant without struggling with filters from all possible product choices: from electronics and food to gardening and home heating.

Vector search ensures your customers find exactly what they’re looking for. And do it fast.

E-commerce is dynamic, and so are your customers’ tastes. Vector search adapts to changing shoppers’ preferences, providing real-time insights into evolving trends.

As customers explore new interests or revisit past favorites, the algorithm evolves alongside, ensuring that your search results remain relevant and enticing.

Harry Potter books are trending again at your e-store? Vector search will suggest them to more fantasy book lovers.

#4 Extract keywords from photos

You read that right. Vector search understands what’s in your product photos and delivers query-matching product recommendations even if your products lack extensive descriptions.

By analyzing the visual elements of product images, vector search can extract valuable information, such as color, shape, and pattern, to identify and recommend similar products.
That’s the way to ensure your customers can find what they’re looking for, even when words fall short.

#5 Help shoppers discover new products

Sometimes users search in a way you cannot predict. Instead of typing “Warm water-resistant winter pants for men,” they may just ask: “What clothes should I wear for a winter hike?.”

While traditional search would return zero search results, vector search unlocks new potential for relevant product discovery.

Vector search understands ambiguous queries, gets into the core of the user’s search intent, and delivers precisely what the user is asking for - the best clothing suggestions for winter hikes, including pants, jackets, and thermal clothing.

High chances are the e-commerce search, powered by vector search, will suggest new products the user has not thought he needs.

Level up your e-commerce search game with LupaSearch

Vector search isn’t just a tool; it’s a strategic advantage for your e-commerce business.

Try LupaSearch - an e-commerce search powered with vector search that converts queries into purchases.

Book a free product demo at LupaSearch, and let’s elevate your e-commerce search game together.