As a rule, the success of an e-commerce business translates into two essential criteria - to have the products the users demand and to make it easy for the users to find them.
Statistics suggest that 87% of shoppers begin their product search online. Therefore, if you want to improve conversion rates and increase sales, an effective e-commerce search tool should be your priority.
Here are the five e-commerce search best practices. If you apply them, you might soon notice a skyrocketing increase in your business sales.
#1 Introduce AI-driven site search
If you want to improve your e-commerce business results significantly, introduce an AI-driven site search solution.
AI-driven site search algorithms can analyze and understand the context and meaning behind search queries, resulting in more accurate and relevant search results.
Intelligent search algorithms, such as natural language processing, help customers find what they are looking for, even if they use keywords not included in your product titles and descriptions.
Besides, an AI-powered search provides personalized search results based on a customer’s search history, further improving the overall search experience, saving operational costs, and reducing the need for manual effort to maintain and update search data.
#2 Help users find products despite errors, misspellings, or synonyms
Ensure users can find products even if they leave errors in search queries. Introduce autocorrect and autocomplete features to get to the core of the users’ data even if they made a mistake.
Your site search should operate as fast as a user is typing. Autocomplete should suggest keywords and product suggestions in real-time. Some best-case examples show that autocomplete boosts sales and conversions by 24%.
Besides, such e-commerce search providers like LupaSearch support various languages. That means your customers can search without Latin letters and still find relevant products. All letters are automatically converted into their Latin equivalents.
#3 Never return a blank results page
Most shoppers trust the site search to find the products. Therefore, if your e-commerce search returns a blank results page, most shoppers will take it as a sign you do not have the products they need.
You know what happens next. They leave the website.
Therefore, your goal is to get to the core of the user’s search query and provide the exact product he is looking for.
If you do not have the product, your site search should suggest the best matching equivalent.
For instance, if your user is searching for some orange juice, he will be most probably satisfied with a slightly different juice brand.
#4 Introduce facets and filters
Facets and filters allow customers to narrow their search results and find products that meet their specific criteria.
Let’s say a customer is looking for white Nike sneakers in men’s size 10. The person can apply size, brand, and color filters to narrow his search results.
Also, clothing, electronics, books, or other large e-commerce stores with many products, will find it beneficial to support hierarchical facets and filters. In the case of sneakers, your shoppers will benefit from seeing the product hierarchy: (Shoes -> Men’s shoes -> Sneakers).
Filters and facets fasten the search and allow users to find the wanted products effortlessly.
#5 Provide searchable and relevant product information
Include relevant and specific keywords in your product titles and descriptions to help customers find what they are looking for.
For example, if you are selling waterproof ski gloves, be sure to include the words “waterproof”, “ski”, and “gloves” in your product title and description.
Also, consider showing product reviews and ratings. 82% of customers trust user reviews. They can help customers make more informed purchasing decisions and improve the overall relevance of your search results.
Encourage your customers to leave reviews and ratings on your products to provide valuable feedback and insights.
The more relevant data you provide about your product, the easier for the e-commerce search engine is to offer user-relevant products.
By implementing these best practices, you can improve the search experience for your customers. These practices radically increase the chances of finding and purchasing the products your users are searching for.
It can ultimately lead to increased sales and customer satisfaction for your e-commerce business.
Reach out to LupaSearch and introduce an effective AI-driven site search solution. We will provide you with a free demo (using your product database), so you can immediately see the site search performance.